Tide Services Wraps Q3 With Continued Franchise Growth and Momentum Across the U.S.

From new market expansion to multi-unit growth, Tide Services is building momentum for its Tide Cleaners and Tide Laundromat brands as it prepares for additional development in Q4.

CINCINNATI, Nov. 11, 2026 /PRNewswire/ -- Tide Services, the franchise platform behind Tide Cleaners and Tide Laundromat, closed the third quarter of 2026 with continued franchise development, five new store openings and growing consumer demand across its nationwide network. With new franchise agreements signed in Northern California and East Nashville, continued investment from existing operators and the introduction of next-generation automated store formats, the company is entering the final quarter of the year with strong momentum and plans to open at least 10 additional locations.

The quarter marked another step forward for Tide Services' broader strategy to become the leading out-of-home laundry provider in markets across the country.

"For our industry in out-of-home laundry, this is typically a quarter of transition," said Andrew Gibson, president and CEO of Tide Services. "Consumers are away from home more during the summer months, so we tend to see a lull in volume during the first few weeks. But overall, it was a strong quarter for us. We continue to see Tide Cleaners outpacing the rest of the industry. While the industry is still showing declines in garment counts, ours are increasing. Since the depths of COVID, we've continued to grow our garment count year over year."

Gibson attributes that continued performance to Tide Services' ability to combine the familiarity and trust of the Tide brand with modern conveniences, technology and a consistent customer experience across its franchise network.

"The reason for this continued strength is that our points of difference are really coming to life," Gibson said. "Our brand promise translates to out-of-home laundry in a way that guests really value. If it's gotta be clean, it's gotta be Tide. In a retail environment, that means the convenience of our consumer app, our rewards program and the quality of our services. What brings it all together is the owner-operator and their team providing service and hospitality at the highest levels. That's not just happening in a single market. It's happening in all areas of the country."

During Q3, Tide Services celebrated five new store openings across Boise, Idaho; Annapolis, Maryland; and Minneapolis, Minnesota.

The company also continued expanding its franchise development pipeline, signing a new franchise group in Northern California and a second group in East Nashville. Alongside those agreements, Tide Services worked with existing franchisees to identify opportunities for additional locations, reinvestment and continued market growth.

"On the laundromat side of the business, it was another solid quarter," Gibson said. "Our stores continue to grow, and we continue to add new franchisees across the country. We're also seeing more interest in the brand quarter after quarter."

Another notable development during the quarter was the continued rollout of automated Tide Cleaners locations, including a new store format introduced in Minneapolis. "We continue to lean more into automation, and our Minneapolis opening in particular is a new automated store format that we're really excited about," Gibson said. "We have a number of these across the country. These are stores where guests can come in and interact with the store 24/7 without having any staff on-site. What's really fun to watch is that consumers are adopting this more frictionless experience."

Beyond its automated stores, Tide Services continued to see strong adoption of its proprietary consumer app and rewards program during Q3. These platforms are designed to make the customer experience more convenient while strengthening long-term engagement and loyalty.

Tide Services also recently announced a Super Bowl and NFL sweepstakes promotion that will run into 2027, giving the company another way to engage customers through the Tide brand's national recognition.

Building on its third-quarter performance, Tide Services is preparing for an active close to 2026, with plans to open at least 10 additional locations during Q4 and potentially enter new markets.

"Our goal is to continue to see double-digit unit growth for the entire year and continue to partner with the best franchisees and operators we can find in the industry," said Gibson. "This has been another quarter where our out-of-home laundry strategy continues to win. The consumer just wants clean clothes, increasingly done for them. They don't necessarily care if it's home laundry, dry cleaning or something else. They turn to Tide because they trust the brand. And this brand is made up of people — our team members who are tracking millions of garments every year and getting them back on time. The base business of what we do is working and continues to deliver on what makes us different."

For more information about franchising opportunities with Tide Services, visit https://tidecleaners.com/franchise/.

ABOUT TIDE SERVICES

If it's got to be clean, it's got to be Tide for consumers in the home and outside the home. Tide Services, a subsidiary of Procter & Gamble, is the only out-of-home laundry brand that cleans and cares for all consumers' clothes through a national network of expert franchisees, powered by the most trusted brand in the history of fabric care. Together, our Tide Cleaners and Tide Laundromat experiences deliver a full suite of cleaning services with a combined 220+ stores and additional access points like delivery, lockers and campus laundry. For more information, visit tidecleaners.com, tidelaundromat.com or tidefranchise.com for franchising opportunities.

MEDIA CONTACT:
Julie Maw
Mainland
209.617.6518
[email protected]

SOURCE Tide Services