Tide®, the National Nonprofit Organization Las Comadres and Maria Antonieta Collins Have Partnered Again to Show Hispanic Women How to Get More Value for Their Money

USA - English

• Latin America - español

CINCINNATI, Sept. 28 /PRNewswire/ -- According to a recent survey conducted by The Associated Press and Univision, 6 in 10 of the Hispanic population polled said it's hard for them to get ahead financially these days.(1) Now more than ever it is important to find ways to get more value for the money, which is why for the second year, Tide is bringing its free "More Value for Your Money" seminars to Hispanic women with an agenda that highlights new tips and suggestions so that they can get more value for their money.

Tide is reaching out to a wider Hispanic audience across the country by hosting more free seminars. The tips provided will help Hispanic women get more value for their money and time during specific seasons or important events throughout the year. This way, families can enjoy quality time together while at the same time staying within budget.

"I'm excited to partner again with Tide and Las Comadres to interact with my dear Hispanic community," said Maria Antonieta Collins. "I'm eager to provide them with first-hand tips on proper budget management as well as fresh ideas on how to get more value for their money during special holidays and important occasions, so they can spend their time and energy on what really matters: their families."

Open to the public, the seminars will take place in the following cities:

• New York: September 29, Queens Library at Flushing, 41-17 Main Street
• Chicago: October 5, National Museum of Mexican Art

"Tide understands that we are all looking for ways to get more value for our money and save time on everyday tasks without sacrificing on quality," said Suzanne Watson, Associate Marketing Director North America Tide. "We are proud to take these seminars one step further by addressing simple and effective ways to help Hispanic women get more value for the money on special occasions in their lives, including topics from how to optimize their laundry process to how to spend quality time with family and friends during holidays and vacations without blowing their budget."

By using a quality detergent, like Tide with Acti-Lift technology, designed to soften and break up dry stains, Hispanic women can devote time to important things in their lives, while the stains are lifted off with ease.

For more information about Tide, please visit: www.tide.com/espanol

About Tide®

For almost 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. Please visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles and the interactive Stain Brain, which provides stain removal solutions.

About Procter & Gamble®

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(1) The AP-Univision Poll was conducted from March 11 to June 3 by the National Opinion Research Center at the University of Chicago. Using a sample of Hispanic households provided by The Nielsen Company, 1,521 Hispanics were interviewed in English and Spanish, mostly by mail but also by telephone and the Internet. The margin of sampling error is plus or minus 3.5 percentage points.

SOURCE Tide