Tidemark Unveils 'CFO Guidebook on Business Transformation'

REDWOOD CITY, Calif., Dec. 10, 2013 /PRNewswire/ -- Tidemark, the cloud-based enterprise analytics company, today released "The CFO Guidebook on Business Transformation." The free white paper acts as a how-to guide for CFOs to improve decision-making, reduce risk and enhance business performance. Packed with useful insights from HubSpot, Beyond Budgeting Round Table and CFO Magazine, the Guidebook details actionable steps CFOs can take to enhance agility, collaboration, decision-making and transparency across the enterprise.

CFOs are increasingly responsible for making technology investment decisions. According to recent research from analyst firm Gartner, CFO influence over IT investments has increased by more than 40 percent over the last two years with business intelligence, analytics and performance management as top areas of CFO interest. With IDC research projecting the business analytics market to reach $50.7 billion in 2016, it's clear that CFOs have a leading role to play in investing and implementing modern performance management solutions.

Driven by access to real-time, context-based data, and enabled by cross-enterprise collaboration, modern enterprise performance management solutions create a lasting impact on business results. According to Steve Player, the North American program director at the Beyond Budgeting Round Table, "In the old days, the CFO sat in the back of the ship recording what happened. Now, the CFO stands on the bridge looking forward and adjusting for variables."

Tidemark's CFO Guidebook is a resource for transformational CFOs. The Guidebook helps CFOs understand why outdated management methods and IT systems need to be modernized with performance-driven processes and technologies in order to increase agility and achieve better results. As David Stack, CFO at HubSpot said, "To win, we have to be nimble." In today's fast-changing business environment, CFOs who embrace transformative technologies will flourish. Those who lag behind will quickly see their competition pass them by.

To gain the full insights, download a free copy of "The CFO Guidebook on Business Transformation": http://pages.tidemark.com/wp-cfo-guide-to-business-transformation.html.

About Tidemark
Tidemark helps companies foster a culture of performance with cloud-based enterprise analytics that engage the entire organization in business transformation. Tidemark's apps involve multiple lines of business in core enterprise performance management processes, such as planning, forecasting and analysis, for greater collaboration and context. Leading companies transforming their businesses with Tidemark include Chiquita, Hostess Brands, Chuck E. Cheese's, HubSpot, ServiceSource and Brown University. Tidemark is funded by Greylock Partners, Andreessen Horowitz, Redpoint Ventures, Tenaya Capital and Dave Duffield. To learn more about Tidemark, please visit www.tidemark.com or follow us on twitter @TidemarkEPM.

SOURCE Tidemark