Tidy Cats® Celebrates Pure Nature(TM) Product Launch with Funny Or Die Video Featuring Michael Bolton

ST. LOUIS, Dec. 20, 2012 /PRNewswire/ -- Tidy Cats® Pure Nature™ along with Funny Or Die have released a world premiere video starring iconic singer-songwriter Michael Bolton, who unexpectedly finds friendship with Tidy Cats' fictional folk group Cedar, Pine and Corn.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59520-tidy-cats-michael-bolton-celebrate-new-pure-nature-cat-litter

(Photo:  http://photos.prnewswire.com/prnh/20121220/MM30362)

In the Funny Or Die video, Cedar, Pine and Corn have just arrived at their secluded cabin in the woods to unwind and get back to nature after their "Pure Nature" tour, when Bolton comes barging in, seeking solace from his "Michael Bolton lifestyle."  Cedar, Pine and Corn offer their support by teaching Bolton about being one with nature. 

"I think Funny or Die is hilarious and we'd been looking for an opportunity to work together. When they brought me this concept, I thought it was very funny," said Bolton.  "In the video, I am running away from my celebrity life and bump right into the feline folk group Cedar, Pine and Corn," said Bolton. "It was great collaborating with the cast and crew of Funny Or Die and the folks at Tidy Cats; we really laughed a lot while shooting this video!"

To highlight Tidy Cats® Pure Nature™ and its three key product ingredients – cedar, pine and corn – Tidy Cats created a talented trio: Pete Cedar, Larry Pine and Kitty Corn. This fictional group of cat-centric crooners, "Cedar, Pine and Corn," set the stage for the video's entertaining afternoon with Bolton. Additionally, a series of comedic videos that showcase Pure Nature through a "behind-the-scenes" look at the trio can be found at www.TidyCats.com/cedarpineandcorn. As part of this project, a donation will be made to a pet-friendly nonprofit organization.

"We're thrilled to have our feline folk trio team up with Funny Or Die and Michael Bolton to celebrate the launch of our new Tidy Cats® Pure Nature™ cat litter," said Keith Peterfeso, Tidy Cats, Assistant Brand Manager.

New Tidy Cats® Pure Nature™ is a light weight, clumping cat litter made with 99.9% natural ingredients for outstanding absorption, clumping and odor control that is 99.9% dust free. The Pure Nature™ formula provides performance you can rely on, from ingredients you can trust – for your cats and your home. To learn more about Tidy Cats® Pure Nature™ visit www.TidyCats.com.

To learn more about Cedar, Pine and Corn, check out videos from the Pure Nature tour and listen to their single "When Nature Calls" visit www.CedarPineandCorn.com.

About TIDY CATS®

Purina® TIDY CATS® brand cat litter is designed for homes with multiple cats and is specially formulated to control odor and keep homes smelling fresh and clean. The Purina TIDY CATS line includes: five scoopable clay litters designed to make clean-up easy and efficient; and three odor-controlling natural clay litters that are non-clumping.  Purina TIDY CATS is manufactured by Nestle Purina PetCare Company, one of the leading global players in the pet care industry.  Nestle Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestle S.A. – the world's largest food company.

SOURCE Nestle Purina PetCare Company