SAN FRANCISCO, Dec. 12, 2016 /PRNewswire/ -- InkHouse has a new technology PR veteran in the house, and her name is Tiffany Darmetko. Tiffany has joined the agency as a vice president to help continue the rapid growth of the firm's San Francisco office and enterprise technology PR practice.
Given Tiffany's mastery of client service and strategic oversight for B2B technology accounts, she will work with InkHouse clients to hone their message positioning; develop integrated PR programs rooted in thought leadership, media and influencer relations, and creative campaign development; and build sustained brand and industry visibility.
Tiffany's past experience speaks for itself. She has spent the last 13 years helping tech innovators, both emerging-growth and established companies, differentiate themselves and succeed in competitive markets through targeted and aggressive integrated communications programs. Her industry expertise spans cyber security, cloud computing, enterprise software, renewable energy and more. Tiffany has led the PR efforts of more than a dozen IT security companies, leading to numerous acquisitions. Past clients include RSA Security, Rapid7, Blue Coat, Informatica, Battelle, Pitney Bowes Business Insight and AppRiver, among others.
"Tiffany is extremely smart and dogged and has a track record of amazing work," said Jason Morris, executive vice president and west coast general manager. "Her B2B technology expertise will be a great asset as we continue to build the InkHouse brand in San Francisco and Silicon Valley. And as a culture-focused company, it's a big plus that she is both a natural leader and has a long history working with other members of the InkHouse team in both Boston and San Francisco."
Tiffany joins InkHouse's growing San Francisco office, which services some of the world's most exciting tech startups to Fortune 500 companies. The office, which opened in early 2014, has experienced meteoric growth with 30 PR professionals now servicing approximately 30 clients, including Cylance, Eaze, General Catalyst, Hired, Lumo Bodytech, OfferUp, Salesforce, Toyota Research Institute and a number of others.
"This is a time of impressive growth for InkHouse, marked by a unique approach to PR and content marketing and an amazing company culture," said Darmetko. "Combined with my background and skillset, this mix of factors creates opportunity for me to make an immediate impact as I collaborate with the talented and creative InkHouse West team to design and execute communications strategies that help the firm's expanding roster of clients to achieve and exceed their business goals."
A graduate of Boston University's College of Communication, Tiffany had a long tenure at Schwarz Communications and MSLGroup, after its acquisition of Schwartz. Now Tiffany joins InkHouse from PAN Communications, where she spent the past two years as a Client Relations Vice President and IT Security Practice Leader. Over the years, Tiffany has led multiple award-winning PR campaigns and has been recognized for both writing and media relations excellence with "Best Response to Breaking News" and "Best News Release" honors from the Publicity Club of New England.
InkHouse is breaking the agency mold. We're making traditional media relationships relevant again. And we're breaking down creative silos with integrated PR, content, social media, design, filmmaking and paid editorial all in one place. We value progress over process, but we also believe in the power of measurement. We're bi-coastal, 10 years old, 100 people, and one of the fastest growing agencies in the country.
InkHouse teams go deep. We are thought partners to global brands, Fortune 100 enterprises, venture capital firms, and technology companies at any stage of their lifecycle. Our client roster runs the gamut from enterprise technology (FinTech, security, cloud, wearables, SaaS), to venture capital, healthcare, education, consumer, and real estate. InkHouse's success comes from one simple belief: we're only as good as the work we did yesterday.
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