In restaurant product sampling happening all spring long, bakery cafe chain launches social media character to promote new frozen beverage
DUBLIN, OH, April 29, 2014 /PRNewswire/ - Tim Hortons Cafe & Bake Shop knows the hottest thing this summer is frozen and to celebrate winter's thaw the bakery cafe chain has launched its official drink of summer—Frozen Hot Chocolate—available in U.S restaurants.
Tim Hortons Cafe & Bake Shop's new delectable Frozen Hot Chocolate is made fresh with real cream, blended with chocolaty syrup then layered with chocolaty whipped topping and drizzle and served icy-cold.
The Frozen Hot Chocolate will be sold at U.S. restaurants only and retails for $2.49 for a 12-ounce small.
"Summer is all about enjoying a delicious frozen treat as you cool off from the heat and this year our one of a kind new Frozen Hot Chocolate hits that mark," said Mike Meilleur, executive vice president, Tim Hortons U.S. "We know our guests won't be able to get enough of this cool, chocolaty treat all spring and summer long."
The Frozen Hot Chocolate drink tested so well in its development phase, that local restaurant owners are encouraging guests to come in and have a taste. Beginning now through June, participating Tim Hortons Cafe & Bake Shop restaurants will be offering free samples of the new product to any guest who simply requests one.
To promote the new product, Tim Hortons Cafe & Bake Shop introduces a disorganized, but charming lifestyle "expert," named Tess Timmons. Much like how the term Frozen Hot Chocolate is an oxymoron, Tess lives in a very literal world and is often confused by oxymorons. Fans can follow Tess' haphazard lifestyle tips on Facebook (www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop) using the hashtag #TimsFroHoCho.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 29, 2013, Tim Hortons had 859 restaurants in the United States and 4,485 restaurants systemwide. To learn more about Tim Hortons Cafe & Bake Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).
SOURCE Tim Hortons