Tim Hortons Cafe & Bake Shop has launched its official drink of summer Frozen Hot Chocolate available in U.S restaurants. (PRNewsFoto/Tim Hortons) Facebook Twitter Pinterest
Tim Hortons Cafe & Bake Shop has launched its official drink of summer Frozen Hot Chocolate available in U.S restaurants. (PRNewsFoto/Tim Hortons)
In restaurant product sampling happening all spring long, bakery cafe
chain launches social media character to promote new frozen beverage
DUBLIN, OH, April 29, 2014 /PRNewswire/ - Tim Hortons Cafe & Bake Shop knows
the hottest thing this summer is frozen and to celebrate winter's thaw
the bakery cafe chain has launched its official drink of summer—Frozen
Hot Chocolate—available in U.S restaurants.
Tim Hortons Cafe & Bake Shop's new delectable Frozen Hot Chocolate is
made fresh with real cream, blended with chocolaty syrup then layered
with chocolaty whipped topping and drizzle and served icy-cold.
The Frozen Hot Chocolate will be sold at U.S. restaurants only and
retails for $2.49 for a 12-ounce small.
"Summer is all about enjoying a delicious frozen treat as you cool off
from the heat and this year our one of a kind new Frozen Hot Chocolate
hits that mark," said Mike Meilleur, executive vice president, Tim
Hortons U.S. "We know our guests won't be able to get enough of this
cool, chocolaty treat all spring and summer long."
The Frozen Hot Chocolate drink tested so well in its development phase,
that local restaurant owners are encouraging guests to come in and have
a taste. Beginning now through June, participating Tim Hortons Cafe &
Bake Shop restaurants will be offering free samples of the new product
to any guest who simply requests one.
To promote the new product, Tim Hortons Cafe & Bake Shop introduces a
disorganized, but charming lifestyle "expert," named Tess Timmons. Much
like how the term Frozen Hot Chocolate is an oxymoron, Tess lives in a
very literal world and is often confused by oxymorons. Fans can follow
Tess' haphazard lifestyle tips on Facebook (www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop) using the hashtag #TimsFroHoCho.
About Tim Hortons Cafe & Bake Shop Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons appeals to a
broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based beverages, specialty teas, home-style soups,
fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and
fresh baked goods, including our trademark donuts. As of December 29,
2013, Tim Hortons had 859 restaurants in the United States and 4,485
restaurants systemwide. To learn more about Tim Hortons Cafe & Bake
Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).