North American restaurant leader improves nutrition calculator and launches new ad campaign and partnerships with hockey legend Hayley Wickenheiser and professional basketball star Tristan Thompson
OAKVILLE, ON, Jan. 8, 2015 /CNW/ - Tim Hortons is launching a program to help inform guests in Canada and the United States about the wide range of balanced menu options available at its restaurants. Balanced Options is a multifaceted initiative featuring new US and Canadian websites (www.timhortons.com/Nutrition in Canada and www.timhortons.com/USNutrition in the United States) with a revamped nutrition calculator, a new Canadian advertising campaign, titled More Good to Love™, and an ambassador program with professional hockey player and mom, Hayley Wickenheiser, and Toronto native and professional basketball player, Tristan Thompson.
"As one of North America's largest restaurant chains, we have a responsibility to provide our guests with balanced menu options, and to provide comprehensive nutritional information for all of the choices available. We believe balance is an important part of living well. Eating well and sometimes treating yourself go hand-in-hand in a balanced lifestyle," said Tammy Martin, Senior Vice President, Tim Hortons. "For more than 15 years, we have made nutrition information available to our guests in-restaurant and more recently, online. Now we've brought all of the information about our Balanced Options platform together on our websites making it easier than ever to find the menu items that meet our guests' varied needs."
A core element of the Tim Hortons Balanced Options platform is the updated nutrition calculator which has been revamped to provide guests with more customizable and comprehensive information to help them make balanced eating choices. Guests can now use "My Tims Meal", a personalized meal builder, to customize some of their selections and see nutritional information change instantly. "By customizing sandwich toppings, like sauces and vegetables, or specifying how they take their coffee, guests can now see how making balanced choices when ordering their favourite Tim Hortons food and beverage items can affect their daily nutrient intake," said Martin.
In addition, guests can now see what allergens are present (e.g., wheat, milk, soy) as well as dietary considerations for each product (e.g., low fat), on top of standard nutritional information.
More Good to Love™ at Tim Hortons
The More Good to Love™ campaign, which launched this week across Canada, highlights nine better-for-you menu items that help contribute to living a balanced lifestyle. The bright and beautiful photography within the advertisements and in-restaurant signage is unlike anything Tim Hortons has used in the past, and proudly speaks to the fact that the chain loves donuts, but is now sharing the spotlight with other menu items available at Tims, like the Homestyle Oatmeal with Mixed Berries which is a high source of fibre, or the Harvest Vegetable Soup made with a full serving of vegetables. Guests can look forward to seeing these ads in restaurants across the chain as well as in print, and out of home this month. More information on More Good to Love™ can be found at TimHortons.com/Moregoodtolove.
Tim Hortons is partnering with professional athletes Hayley Wickenheiser and Tristan Thompson to help communicate the benefits of a balanced lifestyle. A personalized message from each ambassador can be found on the site outlining their nutrition philosophy, their role in the program and the importance of a balanced lifestyle.
"I believe in moderation – eating healthily most of the time and indulging every once in a while – which is why I've always loved eating at Tim Hortons," said Hayley Wickenheiser. "It's great to partner with Tims and to help inform guests about the importance of making balanced choices when on the run."
"Like most busy people, a large part of my life is about balancing all of the options: where to spend my free time, what parts of my game to work on, and what food to eat," said Tristan Thompson. "I have been eating at Tim Hortons since I can remember and I am excited to work with the brand to help share the message about the importance of living a balanced lifestyle."
Tim Hortons is committed to providing transparent nutrition communication and educating guests on the balanced menu options available at Tim Hortons restaurants. Canadian social media fans can join the conversation on Twitter or Instagram using @TimHortons and on Facebook at Facebook.com/TimHortons. U.S. guests can visit Twitter or Instagram using @TimHortonsUS and on Facebook at Facebook.com/TimHortonsUS
Tim Hortons® Inc. Overview
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
About Restaurant Brands International Inc.
Restaurant Brands International is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 18,000 restaurants in 100 countries. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – Tim Hortons® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees and communities for over 50 years.
SOURCE Tim Hortons