Tim McGraw Debuts a Limited-Edition Belt Buckle Benefiting Neighbor's Keeper Charity

NEW YORK, Jan. 18, 2011 /PRNewswire/ --

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THINK: Down home meets downtown style for a cause.

WHAT IT IS: A silver belt buckle to celebrate Tim McGraw's SILVER scent. In conjunction with the launch of his latest fragrance, SILVER, Tim McGraw is proud to debut a limited-edition belt buckle benefiting his charity, Neighbor's Keeper. Tim McGraw joined forces with Vintage Wear Cali to create three distinct belt buckle designs, which were posted on Facebook giving fans the chance to select their favorite design.

From January 14th through February 11th, Tim McGraw enthusiasts will be able to log on to www.timmcgrawfragrances.com/contest/ to enter for the chance to win the exclusive fan favorite belt buckle. The winning buckle features a black guitar pick set in a silver buckle featuring clear stones and a rope-patterned edge. For every entry, a donation of one dollar will be made to Neighbor's Keeper.

ABOUT NEIGHBOR'S KEEPER

Neighbor's Keeper was founded by Tim McGraw and Faith Hill in 2004 out of their desire to help people in need and encourage the spirit of neighbors helping neighbors. Neighbor's Keeper seeks to strengthen communities by contributing to diverse projects with primary emphasis on children's initiatives.

ABOUT SILVER:

A cool, modern scent, SILVER is the third fragrance from the House of McGraw. Created by Symrise perfumer Maurice Roucel, SILVER captures Tim's most appealing attributes: gallant yet sensual, clean cut yet rugged.  An alluring woodsy fourgere with top notes of watery aromatics and green leaves, the complex fragrance includes mid notes of lavender and orange flower with a warm, seductive base of vetiver, musk, sandalwood and saffron.  

PRICE: 1.0oz/30ml EDT $24.50

1.7oz/50ml EDT $31.50

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Astor, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, Nautica, N.Y.C. New York Color, Pierre Cardin1, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada. For additional information about Coty Inc., please visit www.coty.com

About Tim McGraw:

Tim McGraw has sold over 40 million units and dominated the charts with 32 No. 1 singles. He's won three GRAMMY® Awards, 14 Academy of Country Music Awards, 11 Country Music Association Awards, 10 American Music Awards, three People's Choice Awards and numerous other honors. With 7.8 million spins at radio, McGraw was the most-played artist of the past decade. He ranked as the #1 country artist and the fifth overall on the 2010 Harris Poll of America's Favorite Musical Acts. In addition to his three highly successful NBC specials, he has made numerous network television appearances, including hosting "Saturday Night Live." For additional information, visit http://www.timmcgrawfragrances.com/contest/.

SOURCE Coty