Tim Riesterer of Corporate Visions to Keynote Business Marketing Association Conference in Colorado

Regional Session Will Offer Messaging Tips to Help Marketers and Salespeople Generate Demand, Create Opportunities and Close More Deals

Aug 07, 2012, 10:00 ET from Corporate Visions, Inc.

INCLINE VILLAGE, Nev., Aug. 7, 2012 /PRNewswire/ -- Corporate Visions, Inc., the leading sales and marketing messaging company, today announced that its Chief Strategy and Marketing Officer, Tim Riesterer, will keynote the Colorado chapter of the Business Marketing Association's (BMA) regional conference on Thursday, August 16, 2012, in Denver. Titled "From Surviving to Thriving: Mastering Technology in Your Marketing World," the event is part of BMA's first-ever international "Go and Grow" roadshow series and will focus on the intersection of marketing and IT. It is expected to draw approximately 500 marketing and sales professionals from across the mile-high region.

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"The relationship between technology and marketing continues to be one of inter-dependence. We only expect this trend to increase, which means that ensuring both industries are aligned and working together to create mutually beneficial opportunities becomes all the more important," said Dave Greves, chief executive officer for Faction Media and BMA Colorado past president. "We had the opportunity to see Tim keynote at this year's International BMA Conference in Chicago, where his enthusiasm and engagement with the audience was infectious. From then on, we realized that he was exactly what we were looking for to provide the practical counsel that our attendees have come to appreciate and expect from us."

Held at the Mile High Station in downtown Denver, the one-day regional event will tackle questions about what marketers, salespeople and IT professionals need to know in order to survive and thrive in today's technological times. Speakers include representatives from Eloqua, Teradata, Digital Clarity Group, TeleTech, Numeric Analytics and MRM Canada, the digital and direct division of McCann Worldgroup, among many others.

Tim will keynote a presentation titled "Messaging Matters: The Story You Tell is More Powerful Than the Thing You Sell," where he will teach attendees about the four causes of their biggest competitor – the status quo – as well as provide specific tips and examples for how to best defeat the causes of this barrier in order to close more deals. He will also explain how technology, while important, is still completely dependent on proper messaging in order to create commercial impact.

More details on Tim's keynote are as follows:

Date/Time: Thursday, August 16, 2012, from 3:45-4:30 p.m. PT
Keynote Title: "Messaging Matters: The Story You Tell is More Powerful Than the Thing You Sell"
Keynote Details: Technology is important. But it's still the messaging you put inside that makes the magic happen. In fact, research shows that nearly 90 percent of what you create is not seen as different or relevant enough to create commercial impact. That's because you are not using the right "design point" for your story. Customer segments, titles and even personas may not be the right starting point for your message. Telling prospects why they should choose you is also not the right starting point. In this keynote, Tim Riesterer will radically alter your view of how to create marketing and sales messages that generate demand, create opportunities and help close more deals. You'll never look at your messages, campaigns or sales tools the same way ever again.

You will:

  • Find out how to attack and defeat your biggest competitor – the status quo 
  • Learn the four causes of your prospects' and customers' "status quo barrier"
  • Gain four specific insights and examples for defeating the status quo

"While few are willing to admit it, most marketing and sales professionals focus their efforts on the wrong messaging tactics, which – instead of convincing their prospects to choose their product or service over the competition – actually lead to the vast majority of pending deals ending in 'no decision' or the status quo," said Riesterer. "The burst of new technologies that allows us to distribute more data even faster than before has only exponentially increased this problem. To stand their best chance at succeeding in this tech-savvy marketplace, marketers and sales professionals need to construct solid messaging that works across these industries to deliver a unified experience that will help both parties be more successful."

For more information or to register for the event, please visit www.bmacolorado.org/thriving or follow the Twitter hashtag for the conference at #bmathriving.

About Corporate Visions, Inc.

Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. Companies engage Corporate Visions in three key areas:

  • Developing differentiated messages that concentrate on customer needs;
  • Deploying tools that support critical steps in the buying cycle and that salespeople will actually use; and
  • Delivering sales skills training that teaches salespeople how to tell their story in a way that is impactful, engaging and memorable.

Corporate Visions helps clients such as ADP, Dell, Dow Jones, GE and Oracle align marketing and sales with a repeatable methodology for creating unified, sales-ready messages that lead to winning conversations with customers. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.

SOURCE Corporate Visions, Inc.