Tim Tebow Joins the FRS® Healthy Energy® Team

FOSTER CITY, Calif., Dec. 21, 2010 /PRNewswire/ -- Two-time national champion, 2007 Heisman Trophy winner and first round draft selection by the Denver Broncos, Tim Tebow will now be donning yellow and black for his newest team; the FRS® Healthy Energy® Team.  Whether it has been before a big game or while training hard throughout the off-season, Tebow has experienced the healthy benefits of FRS products. Tebow will join the likes of seven time Tour de France winner Lance Armstrong, five time NBA champion Derek Fisher, record-setting mountain climber Jordan Romero and a growing number of Americans who have adopted FRS to enhance their personal performance.

(Photo:  http://photos.prnewswire.com/prnh/20101221/AQ20835)

"I am excited to officially be a part of the FRS team," said Tebow. "I use their products regularly and can honestly say that I believe FRS has helped me perform at my best on and off the field.  I look forward to sharing my FRS story with fans and spreading the word on this amazing brand."  

Tebow's relationship with FRS will include appearing in the company's marketing and advertising campaigns and acting as a brand ambassador within the professional, college and high school athletics community.  FRS is also committed to work alongside Tim and his charity beginning immediately with a fundraiser at FRS.com in which FRS will donate twenty-five percent from the purchases of his favorite FRS products to the Tim Tebow Foundation. The Tim Tebow Foundation is focused on supporting charities worldwide in an effort to raise awareness and make a difference in the lives of those needing a brighter day.

"Tim Tebow is the perfect embodiment of our FRS brand and we are proud that of all the beverages out there, Tim chose FRS as his partner.  Not only is Tim an outstanding football player with historic achievements and a bright future, he is also a positive influence that believes in a healthy active lifestyle...and that is what FRS is all about," said Carl Sweat, President and CEO of The FRS Company. "The fact that Tim has experienced the difference FRS can deliver will enable him to speak from the heart with great authenticity," concluded Sweat.

About The FRS Company

The FRS Company produces and distributes its FRS® Healthy Energy® products in a variety of formulations – ready-to-drink cans, liquid concentrates, soft chews and powdered drink mixes -- to meet consumers' needs. The key ingredient in FRS is quercetin, a powerful antioxidant found naturally in fruits and vegetables. A large body of existing scientific research demonstrates the positive fitness and performance effects of quercetin.  Oak Investment Partners, a major investor in FRS, is a venture capital and private equity firm. In June 2010, FRS signed an exclusive agreement with PepsiCo to distribute its entire product line in grocery, drug, mass merchant and club chains nationwide. Visit www.FRS.com to purchase online or to locate a retailer. Since 2007, FRS has united with Team LIVESTRONG to aid in the fight against cancer.

SOURCE The FRS Company