Timberland PRO Introduces Innovative Anti-Fatigue Technology Into Its Slip-Resistant Footwear Designed for Hospitality Professionals

STRATHAM, N.H., May 4, 2011 /PRNewswire/ -- Timberland PRO, a leader in industrial and occupational footwear, introduces Anti-Fatigue Technology into its premium line of slip-resistant shoes this spring. The new and exclusive technology features molded inverted cones that support key pressure zones, providing higher energy return throughout the long work day – a key benefit for those who work in the most demanding service environments. This innovation further positions the Five Star series as the ultimate option for chefs, waiters, and other hospitality professionals who need comfort, durability, and performance for those long days on the job.

"Our SafeGrip™outsoles, which are crafted from Goodyear Rubber and BASF polyurethane, have been tested with independent labs to ensure they hold the highest slip-resistance scores possible, so workers are safe and confident on their feet all day, every day," said Jim O'Connor, Senior Director of Product and Marketing for Timberland PRO.  "The combination of our Anti-Fatigue Technology and slip-resistant outsole offers a powerful solution for those seeking comfortable, stylish footwear for work."

Timberland PRO® Five Star Series now features three silhouettes – dress, casual and sport casual – to suit men and women in any work environment. The full collection, consisting of 23 styles with a MSRP of $70 - $110, is now offered to companies in the service and hospitality industry through a direct sales team at competitive prices, ranging from $50-$80. Premium full-grain leathers offer a sleek, professional look while Scotchgard protector by 3M protects against splashes and stains. SafeGrip™soles' unique tread design allows for maximum surface contact, while well-defined leading edges and strategically-positioned grooves push liquids away from the foot.

Beginning this May, the Timberland PRO® Five Star Series will be featured in a comprehensive multimedia advertising campaign, targeting restaurant, hospitality and other industry professionals who make footwear purchasing decisions. Timberland PRO® Five Star Series will also be featured in advertisements in Nation's Restaurant News, on industry Web sites and in a focused LinkedIn campaign.

The Timberland PRO® Five Star Series promises comfort and customer satisfaction with a 30-Day Comfort Guarantee and even offers a $5,000 slip indemnity for the SafeGrip™sole. To purchase the Timberland PRO® Five Star Series, please contact a member of the direct sales team at (877) 287-7164 or [email protected].

About Timberland PRO

Building on the Timberland (NYSE: TBL) heritage of craftsmanship and quality, Timberland PRO is recognized as an industry leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for working professionals who require the best comfort and protection on the job.  Timberland PRO embraces the company's commitment of "doing well and doing good"–forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.  To learn more about Timberland PRO, please visit: www.timberlandpro.com. To learn more about Timberland, please visit www.timberland.com.

Contacts:

Christina Petroni
Porter Novelli
212.601.8164
[email protected]

Alyssa Auriemma
Timberland PRO
603.773.1753
[email protected]

SOURCE Timberland PRO