TIME Names Greyparrot Analyzer One of the Best Inventions of 2025

Greyparrot's  AI-powered waste intelligence technology is recognized globally for redefining how the world understands, manages, and recycles waste

LONDON, Oct. 9, 2025 /PRNewswire/ -- TIME today revealed its Best Inventions, naming Greyparrot's Analyzer among the innovations set to change the world by unlocking waste intelligence. To compile this year's list, TIME solicited nominations from around the globe with a special focus on emerging fields such as AI. Inventions were evaluated on several key factors, including originality, efficacy, ambition, and global impact.

For decades, the waste industry's lack of visibility and digitization has created a blind spot in understanding what happens to materials once they leave the bin - limiting recycling efficiency and obstructing the shift toward reusable, circular systems.

Greyparrot's Analyzer is tackling this blind spot and reshaping the future of the global waste management industry. The AI-powered camera system captures and analyzes waste streams in real time within recycling facilities. It classifies materials across 111 distinct categories and identifies packaging types and brands at an industrial scale - far beyond the capabilities of manual sampling.

The Analyzer can track 99% of material passing through a recycling facility. What would take a person 375 hours to manually sample takes the Analyzer just six hours, giving recyclers live data to boost efficiency, divert waste from landfills, and recover more valuable resources.

This unprecedented visibility, generated from the analysis of over 100 billion waste items this year alone, unlocks actionable insights across the entire waste value chain. These insights enabled the launch of Greyparrot's Deepnest platform - a first-of-its-kind analytics tool that lets brands and packaging producers measure the true recyclability of their products as they move through the global waste system.

The Analyzer is also purpose-built for sustainability, constructed from recycled materials, and features modular, replaceable parts for long-term durability.

"Waste has long been one of humanity's greatest blind spots," said Ambarish Mitra, Co-founder of Greyparrot. "The Analyzer doesn't just see waste, it understands it. It turns chaos into clarity, giving us truth in real time about what we throw away, what gets recovered, and what doesn't. Being recognized by TIME is more than an honor; it's validation that AI can transform the post-consumption world into a visible, valuable system - one that helps solve our planet's most urgent challenges. This also marks the next big conversation in climate action: moving beyond carbon and using waste intelligence to track, recover, and reuse the products we produce."

About Greyparrot
Greyparrot (https://www.greyparrot.ai/) is using AI to revolutionize the waste value chain through waste intelligence - gathering previously unavailable data on waste streams to drive smarter decisions across the industry. Its AI camera systems collect real-time data on global waste streams in 20+ countries, detecting over 100 billion waste objects in 2025 alone. In the process, the company has created the world's most comprehensive waste datasets. That data equips recyclers, brands, and regulators with actionable intelligence to improve efficiency, accountability, and sustainability in the global resource ecosystem.

Media Contact
Kyle Austin
BMV for Greyparrot
[email protected]

SOURCE Greyparrot