Time Out New York and Foursquare Announce Multi-platform Partnership with Best of NYC Leaderboard

NEW YORK, Nov. 2, 2011 /PRNewswire/ -- Time Out New York, the city's premier arts and entertainment resource, and Foursquare, the location-based app for the socially active, announce today a multi-platform year-long partnership with the Best of NYC Leaderboard, the first-ever real-time online scoreboard for Foursquare users.  

(Photo:  http://photos.prnewswire.com/prnh/20111102/NY98111-a )

(Photo:  http://photos.prnewswire.com/prnh/20111102/NY98111-b )

Tapping into Foursquare's API and populated by Time Out New York's "Best of NYC" tip list, which features the magazine's annual round-up of the city's top spots, parties, sites and activities, the Best of NYC Leaderboard allows users to compete over the title of "King of New York" and engage with content on all platforms—mobile, social, print, and online.

Users who follow Time Out on Foursquare and complete tips at any of the recommended venues on the list will be ranked on the Best of NYC Leaderboard featured at http://newyork.timeout.com/kingofny. Top contenders will be displayed on the leaderboard online, and those landing in the top three positions each week will be featured in Time Out New York magazine. Additionally, active users can unlock the exclusive "King of New York" badge on Foursquare by checking in to places on the tip list.

"It's great to see Time Out using Foursquare to help its readers discover new experiences," said Jonathan Crowley, Director of Media Partnerships for Foursquare. "Foursquare is all about encouraging exploration, and Time Out is the go-to resource when it comes to finding the best things to do in your city."

"This promotion turns the spotlight on our most influential Foursquare followers across all of our key platforms," said Janet Caputo, Social Media Director Time Out New York. "Their social interactions have provided greater visibility for our content where users need it most and we're thrilled to integrate our most active users into our pages."

Time Out New York's "Best of NYC" feature is the annual round-up of the city's 50 top experiences curated and reviewed by TONY's cultural, arts, entertainment and food experts. Winning categories cover everything from the best "Theater to See a Movie That Will Change Your Life," to the best "Spot to Discover the Next Great Band of the Moment," to the best "Party Night to Kiss a Stranger." The "Best of NYC" issue, which features Foursquare on the cover, will hit stands on November 2nd, 2011 and can be seen online at: http://newyork.timeout.com/bestofnyc .

The launch of the Best of NYC Leaderboard is an extension of Time Out New York's continued partnership with Foursquare, where most recently Time Out New York was a launch partner on the introduction of Foursquare's tip lists in August 2011.

About Foursquare:

Foursquare is a mobile application that aims to encourage users to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics - our users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites. Foursquare was launched in March 2009. For more information, visit http://www.foursquare.com.

About Time Out New York:

Time Out New York is a comprehensive arts and entertainment multiplatform media business, delivering engaging features, local listings and critical reviews to active and informed residents and visitors of New York City. Sometimes irreverent but always intelligent, Time Out New York provides passionate coverage of music, film, theater, dance, shopping, dining, and more.

Founded in 1968 in London, Time Out Group has grown into a leading international multi-channel media company spanning 35 cities, across 24 countries, and is uniquely positioned as a provider of local information and cultural guidance to consumers through a distribution network which incorporates city magazines, a comprehensive online presence, mobile applications, travel guides, events and partnerships. Time Out has a worldwide audience of over 16 million across all channels and was recently chosen as a 2011/2012 "CoolBrand," voted on by an expert council and thousands of consumers, for its ability to guide people to the very best that a place has to offer. Also, Time Out has been named The Professional Publishers Association's International Magazine of the Year for the second year in a row.

In May 2011, Oakley Capital Investments Limited acquired a majority stake in Time Out America LLC ("Time Out New York") as well as a previous investment in Time Out Group Limited ("Time Out London") to create a global digital media group, (the "Time Out Group").

Contact: Meg Rushton, [email protected], 843-441-0289

SOURCE Time Out New York