TORONTO and LOS ANGELES, May 13, 2016 /PRNewswire/ - TimePlay, a world leader in the multi-player interactive industry, will join forces with Screenvision Media, a national cinema advertising leader, to offer U.S. advertisers for the first time ever, opportunities to reach and engage with moviegoers.
"TimePlay has been proven effective with audiences across North America. Our technology puts moviegoers in the driver's seat to control and impact the action on the screen through their mobile devices. Our platform enables advertisers to deliver experiences that truly engage audiences like exciting interactive games, competitions, and storytelling," claims Jon Hussman, President and CEO of TimePlay Inc.
To extend in-theatre engagement, TimePlay has formed an alliance with Screenvision Media that will enable brands to integrate into its Front & Center preshow with interactive experiences such as branching video and multi-player gaming with leaderboards and prizes. The companies will have 1,000 screens rolled out by January 2017. Says John Partilla, CEO of Screenvision Media, "When you combine fantastic content with cutting edge technology, all within a completely immersive environment, you are able to deliver something so compelling, it just can't be ignored."
TimePlay is free to play. The technology transforms a smartphone or tablet into a game controller that connects to the big screen and creates two-way interactivity. Moviegoers are able to interact in real-time with content on the big screen, compete for prizes, and receive exclusive offers from exhibitors and advertisers. "It's a completely new social entertainment experience, sparking live competition among audience members in the theater," says Hussman.
According to Hussman, "This new alliance demonstrates our shared commitment to keeping the theater-going experience fresh, exciting and cutting edge. With our technology and the reach offered by Screenvision Media, advertisers are limited only by their imaginations."
About TimePlay Inc.
TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows moviegoers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time, while providing a targeted portal for offer delivery, e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform, and engage directly with moviegoers before or after a show. TimePlay's two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.
TimePlay is currently deployed at several exhibitors including Cineplex Inc. (TSX: CGX), Carmike Cinemas (NASDAQ: CKEC) and Bow Tie Cinemas with several brands having created interactive ads on the platform outside of the U.S. including McDonalds, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto. For more information, please visit us at timeplay.com follow us on Twitter: @TimePlayEnt
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.