Timeshifter wins ASICS' global innovation competition

Timeshifter wins the grand prize for circadian solutions to help athletes reduce jet lag and align biological peak with competition time

NEW YORK, Nov. 12, 2026 /PRNewswire/ -- Timeshifter®, the global leader in circadian technology and the company behind the world's most-downloaded jet lag app, has been named grand prize winner of Kenzen 2026, the global innovation pitch competition of ASICS.

ASICS Ventures Corporation, ASICS' corporate venture capital arm, hosted Kenzen on October 22, 2026, in Ann Arbor, Michigan, in partnership with University of Michigan Innovation Partnerships and LEAD – a global venture firm dedicated to bettering lives through sports and health. Six finalists were selected from 196 applications to pitch in person to the judging panel and ASICS leadership.

Timeshifter's presentation focused on jet lag mitigation and the circadian rhythm in peak performance: Athletes at every level, from weekend runners to world champions, invest in training, nutrition, and mental strength. Yet the timing and control of circadian rhythms, which profoundly shape what any athlete can achieve on any given day, are routinely underestimated or ignored entirely. Timeshifter showed how athletes can quickly adjust to new time zones, and how their circadian rhythm can be shifted so they are at their best when they compete.

"We are honored to win Kenzen and grateful to ASICS for recognizing the profound implications of circadian science and the opportunities for circadian technology in sports," said Mickey Beyer-Clausen, Co-Founder and CEO of Timeshifter. "The timing of performance relative to an athlete's circadian rhythm can be the decisive edge if embraced, or a hidden handicap if ignored. This recognition means a great deal to us personally, and it will also help push the entire field of circadian science forward."

Learn about the circadian rhythm in peak performance:
https://www.timeshifter.com/peak-performance/the-circadian-rhythm-in-peak-performance

Press kit and media contacts:
https://www.timeshifter.com/press-kit

About Timeshifter

Timeshifter is the global leader in circadian technology, translating circadian science into breakthrough products and solutions that improve human performance, safety, and health. In 2018, Timeshifter made jet lag history with its first product – now the most-downloaded jet lag app in the world, trusted by more than 1.8 million users. Building on this success, Timeshifter introduced a groundbreaking app to help shift workers improve their sleep, safety, health, and quality of life. Timeshifter's concierge services help astronauts, NBA players, Formula 1 drivers, and Olympic athletes perform at their best. Timeshifter's partners include United Airlines, Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, oneworld, InterContinental Hotels & Resorts, Six Senses, and Axiom Space. Learn more at https://www.timeshifter.com

About Kenzen

Kenzen is the official pitch competition of ASICS. ASICS Ventures announced Kenzen in June 2026 to bring its pitch programs together as a single named program. Through Kenzen, ASICS Ventures looks for startups that enhance ASICS customer experience and connects their founders with ASICS product, channel, and business development teams. The name derives from the Japanese word 健全 (Kenzen), meaning "sound" or "healthy". For further information, visit https://kenzen.asics.com

About ASICS Ventures Corporation

ASICS Ventures Corporation is the corporate venture capital arm of ASICS Corporation, investing in and partnering with startups that extend the ASICS customer experience to new people and places. For further information, visit https://corp.asics.com/en/ventures

SOURCE Timeshifter Inc.