TIMEX Group Enters Into License And Distribution Agreement For Ingersoll® Brand Watches In The USA, Canada And Mexico
MIDDLEBURY, Conn., July 20, 2018 /PRNewswire/ -- TIMEX, a global leader in watchmaking for over 160 years, announces strategic partnership with Zeon Ltd to distribute and market Ingersoll® brand watches in the USA, Canada and Mexico. Under this new agreement, Zeon Ltd will continue to be responsible for the brand's creative direction and watch production.
Dating back to 1892, Ingersoll was initially manufactured by the Waterbury Clock Company, the corporation that is today known as TIMEX Group. Ingersoll, 'The True Original' American watch brand, is known around the world for its affordable, high quality timepieces, which are crafted with a luxurious skeleton and open-heart movements and backed up with a lifetime warranty.
"The partnership with TIMEX Group is a new and exciting chapter in the modern history of the Ingersoll brand," states Simon Gilham, President of Zeon U.S. Inc. "Our expectations for this partnership are high. We want to ensure that Ingersoll re-establishes itself as the watch of choice for consumers looking for uniquely designed, quality timepieces."
TIMEX Group, one of the world's largest watch companies, will use its vast sales and marketing network within the US, Canada and Mexico to continue the momentum generated by the Ingersoll brand since its re-launch at Baselworld in 2016.
Silvio Leonardi, TIMEX Boutique Senior Vice President, adds, "The TIMEX and Ingersoll brands share the same values and are grounded in a history of superior watchmaking. Partnering with Zeon Ltd to market Ingersoll watches is a natural extension of our shared DNA. With this announcement, we celebrate our joint heritage and the craftsmanship and quality that are fundamentally ingrained in both brands."
The first wholesale presentation of the Ingersoll brand by TIMEX will be at the upcoming Liberty Fairs, New York Trade show, running from July 23rd - 25th, 2018.
Media Contact
Patricia Rappaport
Bratskeir & Company
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New York, NY
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About TIMEX Group
TIMEX Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, TIMEX Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watchmakers in the world, TIMEX Group companies produce watches under a number of well-known brands, including TIMEX, Guess, GC, Versace, Versus, Salvatore Ferragamo, and Nautica. Launched in 1950, TIMEX sells millions of watches each year worldwide.
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SOURCE TIMEX
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