Timken Adds Automotive and Heavy-Truck Focus to Social Media Conversation

CANTON, Ohio, Jan. 20, 2011 /PRNewswire/ -- The Timken Company (NYSE: TKR) has a growing social media base that makes it easy for engineers, customers and colleagues to interact on topics of mutual interest. Timken's aftermarket team has added focused outlets geared especially for vehicle repair technicians, auto parts distributors and enthusiasts, inviting them to join the online conversation with Timken experts.

(Logo: http://photos.prnewswire.com/prnh/20100210/TIMKENLOGO )

A new Twitter feed and Facebook pages for automotive parts distributors and/repair shop technicians provide automotive and heavy-duty aftermarket customers with useful tips, repair information and product details. They also have created a place for users to share thoughts about the industry issues most important to them.

"Through regular news, updates and engaging content, we want to make the Timken Automotive Aftermarket Facebook page and Twitter feed a must-share destination for technicians, enthusiasts and distributors," said Barry Harris, marketing manager for Timken's automotive and heavy-duty aftermarket business. "With this targeted social media effort, we're opening up communication across channels with our customers to connect on every level."

The Timken Auto & Heavy-Duty Aftermarket Facebook Page includes:

• A Timken Facebook wall, complete with profile photo, company information, favorite pages, and links to .com resources;
• An information tab with vital facts;
• A photo tab complete with organized images of Timken's products and captions outlining their features and benefits;
• A YouTube tab showcasing the latest Timken technical information and how-to videos; and
• An events tab highlighting upcoming Timken activities and events for the industry.

In addition to new Facebook page, Timken's new Auto & Heavy-Duty Aftermarket Twitter feed provides updates on key products and programs, as well as quick repair tips, company news and links to industry-popular content.

For more information, or to link with Timken's Auto & Heavy-Duty team on these social platforms, please visit:

Facebook:

www.facebook.com/pages/Timken-Auto-Heavy-Duty-Aftermarket/142723045773935

Twitter: http://twitter.com/timkenauto_hd.

Part of The Timken Company's Mobile Industries Segment, Timken's automotive aftermarket business is a supplier of premium U.S.-made products for the light- and heavy-duty replacement parts industry, including a wide range of automotive wheel hubs, seals and bearings. With more than 100 years of technology, the group continually invests to develop automotive and heavy truck vehicle solutions for customers that match or exceed OE fit, form and function. For more information, visit www.timken.com/aftermarket, email auto.am@timken.com or call 866.984.6536.

About The Timken Company

The Timken Company (NYSE: TKR, http://www.timken.com) keeps the world turning with innovative friction management and power transmission products and services, enabling its customers' machinery to perform more efficiently and reliably. With sales of $3.1 billion in 2009, operations in 27 countries/territories and approximately 17,000 employees, Timken is Where You Turn® for better performance.

Media Contact: Lorrie Paul Crum, Manager – Global Media and Strategic Communications, Mail Code: GNW-37, 1835 Dueber Avenue, S.W., Canton, OH 44706 U.S.A., Telephone:  (330) 471-3514, Mobile: (330) 224-5021, lorrie.crum@timken.com

Investor Contact: Steve Tschiegg, Director – Capital Markets and Investor Relations, Mail Code: GNE-26, 1835 Dueber Avenue, S.W., Canton, OH 44706 U.S.A., Telephone:  (330) 471-7446, steve.tschiegg@timken.com

For Additional Information: www.timken.com/media, www.timken.com/investors

SOURCE The Timken Company