CANTON, Ohio, Oct. 27 /PRNewswire/ -- In anticipation of Automotive Aftermarket Week and Automotive Aftermarket Product Expo (AAPEX) held in Las Vegas, Nevada the week of November 1st, The Timken Company (NYSE: TKR) announced a series of initiatives in the continued support of its channel partners and broader automotive aftermarket growth plans.
Headlining the list of marketing programs the company is launching is an in-depth new category-management service. This offering utilizes vehicle registration data and multiple custom original-equipment manufacturing tools to help customers better understand future demand based on light-vehicle year, make and model.
An example of the market knowledge provided by the category-management data will be Timken's release of 33 new part numbers to further extend its aftermarket product line. These new parts are being introduced due to the anticipated demand and opportunity as calculated by the new service.
"We are looking forward to launching category management at AAPEX. We really believe that our customers and ultimately, their customers will benefit from the data we are able to provide," said Tom Tecklenburg, director of Timken's automotive aftermarket business. "Combined with our Connect promotion, we are empowering our key stakeholders and helping them shape both their business and ours."
The company's "Connect with Timken" initiative is a promotion designed to engage various aftermarket audiences Timken supports. It will provide these stakeholders with opportunities to address important industry issues and express their views and concerns. Timken will use the comments and feedback collected to focus its aftermarket business further around what matters most to its customers.
About The Timken Company
The Timken Company (NYSE: TKR, http://www.timken.com) keeps the world turning with innovative friction management and power transmission products and services, enabling its customers' machinery to perform more efficiently and reliably. With sales of $3.1 billion in 2009, operations in 27 countries/territories and approximately 17,000 employees, Timken is Where You Turn® for better performance.
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SOURCE The Timken Company