LOS ANGELES, Jan. 17, 2019 /PRNewswire/ -- Tinder, one of the world's leading apps for meeting new people, announces today that Lennart Schirmer, previously Tinder's Country Manager for Germany, has been promoted to Regional Director of Europe. In this role, Schirmer will oversee operations in Germany, the UK and France, focusing on user growth and shaping brand perception across Western Europe.
"Lennart has proven his ability to truly understand the Tinder business, and to drive the German market creatively. We will be turning to him to help us build and expand a strong marketing playbook across the region, and look forward to seeing the impact he will make in this role," said Jenny Campbell, CMO of Tinder.
Schirmer joined Tinder in 2017, where he built the marketing organization in Germany and successfully launched Tinder's first-ever German marketing campaigns. Prior to Tinder, Schirmer was the CMO of Berlin-based travel startup Wimdu. He also worked as a Brand Manager for Procter & Gamble and L'Oréal, and as a Management Consultant for Oliver Wyman. His experience runs the gamut of brand strategy, marketing campaign development, media planning and global expansion.
"The last year and a half at Tinder has been an adventure, and I am excited for the opportunity to continue cultivating positive experiences for our users across the wider European markets," said Schirmer, Regional Director of Europe at Tinder. "Tinder has fundamentally changed the way that people meet and date today, and being at the forefront of culture and the single journey in Western Europe is an amazing place to be."
Schirmer is based in Berlin, Germany.
Launched in 2012, Tinder is the world's leading social app for meeting new people. With its global reach, people in more than 190 countries around the world are swiping right to connect with others. Each day, 26 million matches are made on Tinder with more than 20 billion matches made to date. In December 2014, Tinder had zero paying members and it has rapidly grown to more than 4 million subscribers today, making it a top 5 grossing non-gaming app globally.