STARKVILLE, Miss., April 1, 2019 /PRNewswire/ -- Did you know that you have a "Right to Repair" your tech items? According to results from the "Epic Phone Fails" survey released today by Ting Mobile, a top-rated postpaid MVNO mobile phone service, 78% of people are unaware of their "Right to Repair." With the average cost of a screen repair running just $113, consumers who purchase a new phone could be saving a lot of money if they'd just fix the screen instead.
Ting Mobile, a phone service that helps customers save money on their mobile phone bills by only charging people for what they actually need, released the survey data today and announced a new social campaign and promotion that support people's "Right to Repair" the tech items they own rather than letting a broken screen or dead battery force them into purchasing new tech.
"One of the least surprising results from the survey is that 78% of people have never heard of 'Right to Repair,' which is the sometimes contested right for people to repair the things they own without being required to go through the item's manufacturer. We are encouraged by the opportunity to make consumers more aware of the options they have when it comes to repairing their smartphones," said Andrew Moore-Crispin, Director of Content at Ting. "At Ting Mobile, we're all about doing more with less. We believe in smart choices and long-term thinking. The Ting Mobile mindset meshes perfectly with 'Right to Repair' in that way; why shell out for a new phone when a few bucks in parts and a YouTube tutorial video can breathe new life into a phone that still works well, it just has a banged up screen?"
Epic Phone Fails Survey
Key Takeaways: Ting Mobile released data from its "Epic Phone Fails" survey today, revealing the most common phone faux pas and divulging consumers' willingness and confidence levels around repairing their own devices.
- 64% of people have cracked the screen of their smartphone, and the most likely way it happens is by dropping the phone (62%).
- While 60% of people keep a screen protector on their phone, it doesn't seem to help as much as you'd hope: 66% of respondents with a screen protector have cracked their phone where fewer respondents, 60% have suffered the same fate without a screen protector.
- 51% of respondents say they have lost a phone to water or liquid, with 30% identifying the toilet as the culprit.
- Sometimes accidents happen when our phones are fully-functioning, too. 76% of people say they have sent a text to the wrong person, with 28% of those messages being about the person they mistakenly sent them to. Yikes!
- 48% of people have sent a text message or photo that they later regretted (for the record, only 26% of those people attribute their poor decision to alcohol, of course, we asked). Collectively, we're trying to get better: 45% have taken steps to prevent mishaps in the future, with 32% changing the names in their contacts to better distinguish people and 20% blocking certain numbers to prevent them from reaching out.
- 34% of people purchased device insurance to protect their phone, and thankfully 48% of people who have needed to use it found it pretty easy to do so.
- 80% of people who cracked their phone screen had it repaired within a month of the incident. It cost an average of $113 to have the screen fixed.
- 69% of people said they would prefer to either repair their own phone or pay to have someone repair it than to buy a new phone to replace the broken one.
Taking Matters Into Our Own Hands:
- 66% of people report that they have repaired an electronic on their own, but only 11% of those people repaired a smartphone.
- If armed with a repair kit and good YouTube tutorial, 35% of people would feel comfortable replacing their phone's battery, while 27% would have the confidence to replace the phone screen.
- 64% of people said they would buy a DIY phone repair kit if a phone manufacturer offered one. 58% of people said they would be more likely to buy a phone from a manufacturer that offered a DIY repair kit.
The Ting Phone Fails Survey was conducted in March 2019 and includes responses from 1,432 mobile phone users. To read more survey results, visit ting.com/blog/phonefailssurvey.
Epic Phone Fails Campaign
Ting wants to hear about your #epicphonefails on social media and today launched a social campaign where people can share their funny and cringe-worthy stories about the time they sent a text they shouldn't have or jumped into the pool with their brand-new phone in their back pocket.
"We enjoyed reading the feedback about funny phone snafus that people submitted through the survey so much that we decided to create a forum for these types of stories that can live on," added Moore-Crispin. "Send us your best #epicphonefails and our team of experts may have some tips that could help you out. You never know -- we may even hand out an awesome prize or two along the way!"
Broken Phone Payback from Ting
To further support their mission of helping customers save money on their mobile bills, Ting introduced the Broken Phone Payback program today. New customers who bring a recently repaired phone to Ting will receive up to $150 in credit toward their phone bill when they provide the receipt for their phone repair. Existing customers who add a new phone line with a recently repaired phone can enjoy the same offer.
"We know that many mobile providers make it difficult for customers to repair a phone and instead push for them to purchase a new or refurbished device. At Ting, we give you the flexibility to BYOD (bring your own device) and now we'd like to reward people who choose to have their device repaired instead of buying new," said Moore-Crispin.
To take advantage of this offer, customers can have their device repaired at any repair shop and must be able to provide a copy of the receipt. When the customer signs up for a new Ting account or adds a line to their existing account, Ting will round up the amount the customer paid in repairs to the nearest multiple of 30 ($30/$60/$90/$120/$150) and credit the customer's account with that amount. This credit will be applied against the customer's bill in installments of $15/month until exhausted.
To learn more about the Broken Phone Payback from Ting, visit start.ting.com/repairphone.
Ting (http://www.ting.com) offers mobile that makes sense. Ting has no contracts, no overage penalties and no hidden fees. Minutes, messages and mobile data are each billed separately and customers only pay for the usage levels they actually hit. Businesses and families can have unlimited devices on one account and share usage for even greater savings. Active devices on an account cost just $6 per month. Built on customer service, Ting offers a clear, usable website and smart, accessible people that are empowered to solve problems. Follow Ting on Facebook, Instagram and Twitter.
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Kristen Joerger, LKPR, Inc.
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