Tinker Tailor, Revolutionary Online Store For The Customization And Creation Of Luxury Fashion, Launches

NEW YORK, May 14, 2014 /PRNewswire/ -- Tinker Tailor, a first-of-its-kind ecommerce destination offering fashion lovers around the world the opportunity to personalize women's luxury apparel from more than 80 of the world's top designers, as well as the chance to design their own Tinker Tailor-branded high-end dresses, tops and skirts, opens its digital doors today at http://www.tinkertailor.com. The groundbreaking brainchild of Aslaug Magnusdottir, Co-Founder and former CEO of Moda Operandi, Tinker Tailor will also soon release an iPhone/iPad app.

"As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases," said Aslaug Magnusdottir, Co-Founder & CEO. "Tinker Tailor is the first multi-brand store that empowers women to customize items from the designers she knows and loves.  And for those shoppers who have always wanted to design their very own dream item, our design tools and in-house atelier makes the process simple and exciting."

Via cutting-edge but easy-to-use tools, Tinker Tailor affords shoppers the chance to collaborate with top brands to customize items, made available exclusively for the site, to suit taste, lifestyle and culture.  A hem might be raised or lowered; sleeves added or removed. A fabric or print can be exchanged for another; embellishments and finishings swapped in or out.  Designs materialize in front of the consumer's eyes as real-time photorealistic 3D renderings.  Items are then produced by the brands and shipped by Tinker Tailor to the customer in beautiful personalized packaging. Launch partners include Rodarte, Marchesa, Preen, Alberta Ferretti and Vivienne Westwood, with many more to follow.

"We feel that customization has always been a way that women integrate fashion into their lives - from couture to ready wear," said Laura and Kate Mulleavy, co-founders, Rodarte. "We are excited to be a part of such an incredible concept!"

Tinker Tailor shoppers can also roll up their digital sleeves and design their own dresses, skirts and tops.  The company's NYC office boasts an in-house atelier where veteran tailors and seamstresses work diligently to craft high-quality Tinker Tailor-branded items, made of the world's best fabrics and embellishments.  Alongside the company's editorial team, who produce a daily online magazine, industry tastemakers and company advisors Melanie Ward and Yasmin Sewell lend their expertise to tempt customers with a diverse line of Tinker Tailor silhouettes and components which reflect both classic and current trends.

"In a world where everyone is looking for the most exclusive and limited edition version of everything, I think Tinker Tailor just takes the art of customization to a new level," said Leandra Medine, 'Man Repeller' blogger and Tinker Tailor advisor.  "It allows ambitious women to play designer and to finally get their hands on a product that is literally made for them."

Additional Tinker Tailor ambassadors and advisors include Princess Reema Bandar Al-Saud, Laura Brown, Kira Plastinina, Waris Ahluwalia, Shristi Mittal Behl and Ashley Walker Bush.

The company's three other co-founders are Matt Pavelle (Chief Technology Officer), Gabriel Levy (Chief Marketing Officer) and Cleo Davis-Urman (Director of Creative Relations). 

For more information, please visit www.tinkertailor.com.

Contact:
Shari Culpepper, 42West, (646) 467-9061, [email protected]

SOURCE Tinker Tailor