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Tipalti Integrates With Leading Digital Media Analytics Platform LinkTrust

New Partnership Simplifies Adtech Payments to Companies that Market Online


News provided by

Tipalti

Jan 16, 2017, 08:00 ET

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SAN MATEO, Calif., Jan. 16, 2017 /PRNewswire/ -- Tipalti, the leading supplier payments automation platform, today announced an integration with LinkTrust, the leader in digital marketing tracking solutions which will help their digital media clients manage payments made to their performance marketers, affiliate marketers, referral sales partners and publishers across the globe.

By combining LinkTrust's real-time referral/advertisement tracking with Tipalti's automated global partner payment capabilities, this deep integration streamlines the entire process of measuring, managing and making timely payments to local, national and international affiliates.

Through Tipalti's all-in-one supplier payment platform, LinkTrust customers will now be able to offer a best-in-class payment experience to their affiliates, performance marketers and publishers. While reducing their affiliate payment operations workload by 80%, companies using LinkTrust will also strengthen their fraud, tax, and regulatory compliance protection through the integrated platforms.

"With Tipalti's roots in affiliate payments, the integration with LinkTrust is a natural path to streamline the complex payment cycle," says Chen Amit, CEO of Tipalti. "Both platforms are feature-packed for elite performance networks and advertisers that need to grow their influence."

Key features of Tipalti's integration with LinkTrust:

  • Delivers one seamless marketing performance-to-payment workflow for LinkTrust customers.
  • Allows LinkTrust customers to pay their partners in over 190 countries, in 6 different payment methods and in 120+ currencies while providing a white-labeled partner onboarding experience and proactive payment status communications.
  • Provides affiliates with complete visibility to their marketing performance results and commissions in one view.

LinkTrust is all about automation and simplification, according to President Kate Grow, "We strive to spread good by setting people up for success. We are always on the look-out for ways to make our clients' days go better. Automation and simplification are a big part of that. We are pleased to partner with Tipalti because it means our clients' day will be that much easier."

With thousands of affiliate payments being carried out daily based on their powerful performance marketing analytics, LinkTrust recognized the need and opportunity to streamline this process through a partnership with Tipalti. Tipalti automates the drudgery of managing the payment process to performance marketers, while enhancing the payment experience for affiliate networks' partners.

"Nearly half of affiliates say that they'd drop an ad network due to payment issues. So, it's clear that all networks and advertisers need to take their payment experience seriously," says Bret Grow, LinkTrust CEO. "The seamless integration between LinkTrust and Tipalti dramatically reduces the possibility of losing top affiliates while also providing more time for our clients to focus on what they do best."

This integration accelerates both Tipalti's and LinkTrust's leadership and momentum in the AdTech market. Tipalti has quickly become one of the fastest-growing fintech firms after forging client relationships with leading companies and partnerships with industry-leading platforms.

For more information, visit www.tipalti.com or https://tipalti.com/customers/affiliate-networks-tipalti. 

About LinkTrust
As the leading provider of affiliate management and advertising tracking software, LinkTrust powers many of the most successful ad networks and online businesses in the world who leverage affiliate and referral marketing. The sophisticated ad tracking, affiliate management and lead distribution platform allows clients to drive more sales from referrals and affiliates with a single easy-to-use platform. LinkTrust is recognized for outstanding customer support, ease-of-use and affordability. Providing innovative marketing solutions that make the world a better place are at the heart of this successful company, which has been leading trends and serving customers for over 15 years.

For more information, visit www.linktrust.com.

About Tipalti
Tipalti is the only supplier payment automation solution to streamline all phases of the payment management workflow in one holistic cloud platform. Tipalti makes it painless for finance departments to manage their entire supplier payments operation. The solution addresses everything from payee onboarding and vetting, to tax and regulatory compliance, payments to suppliers anywhere in the world in a wide range of payment methods and currencies, supplier payment status communications, to closing the loop with payment reconciliation and reporting.

Innovative companies use Tipalti to eliminate up to 80% of their supplier payment workload, helping them scale their business efficiently with global growth, while ensuring strong financial and compliance controls are in place and while enhancing the partner payment experience. That's why companies like GoDaddy, Chartboost, GlobalWide Media, Disqus, ClickDealer, Vungle and hundreds of others trust Tipalti to elevate their supplier payments operation.

Media Contact
Brennan Johnson
Account Supervisor, Cutler PR
646-880-4438
[email protected]

SOURCE Tipalti

Related Links

http://www.tipalti.com

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