Tired of Paying Exorbitant Rates for Phone Calls During Fashion Week?

LONDON, Sept. 8 /PRNewswire/ -- Traveling to London for Fashion Week? With one in three people saying they switch their mobiles off when abroad rather than come back to astronomical bills, Truphone presents the most essential fashion accessory for Autumn: a service that provides a savings of more than 90 percent on mobile phone bills when roaming!

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Truphone Local Anywhere™ acts as a replacement to regular mobile phone services that works on any unlocked phone. It allows you to have a local U.S. and U.K. number on one SIM, making it easier, more convenient and economical to stay in touch with people back home and when roaming the runways. Data and SMSs are also charged at local rates – providing huge savings on standard operator charges.

With Truphone Local Anywhere, during Fashion Week you can:

• Call your peers in London for only 10c a minute vs 1.50 pounds sterling standard operator charges
• Ask colleagues and friends back in the States to call your U.S. number to reach you in the U.K., removing the need for them to pay extortionate roaming charges
• Keep up to date with emails, Facebook and Google maps without worrying about the cost of data.

Local Numbers, Local Rates Mean Everyone's Always Local and Every Call is a Local Call

The Local Anywhere SIM is available now to British Airways customers as part of BA's in-flight shopping service and through www.truphone.com.

Truphone Local Anywhere also provides a great solution for any size business, helping companies cut business communications cost by up to 85 percent when traveling to the U.K. from the U.S. It just takes one phone call to Truphone's B2B team to start saving immediately. 888-883-9002

NOTES TO EDITORS

With Local Anywhere, customers in the U.S. and the U.K. can take advantage of four main benefits:

• Local calling rates in both countries: With Truphone Local Anywhere, international travelers enjoy rates that are a fraction of standard roaming fees. For example, AT&T subscribers roaming in the U.K. pay between 99 cents and $1.29 per minute, depending on their calling plans, but a Truphone Local Anywhere subscriber pays only 12 cents per minute with Truphone Local Rates.
• Local contact numbers in Truphone countries: Local numbers mean people can call you on your mobile at local rates for them – at no cost to you.
• Low-cost international calling: Great rates to make international calls at home or abroad, offering savings of up to 90 per cent over standard mobile operator charges.
• Low-cost roaming: Great rates when roaming in non-Truphone countries offering savings of up to 40 per cent over standard mobile operator charges.

Truphone Local Anywhere combines the flexibility of a pre-paid calling plan, roaming-less low-cost domestic and international calling with the feeling of convenience both home and abroad. It is an all-in-one solution that replaces a standard operator's SIM in an unlocked GSM phone, making it the only phone service you'll ever need.

• Other benefits of Truphone Local Anywhere include:
  • The ability to manage Caller ID the world over, displaying a local number wherever you are
  • Savings of up to 80 per cent on roaming charges when visiting non-Truphone Local Anywhere countries
  • An option to keep your existing phone number by moving it over to the Truphone

Truphone Local Anywhere follows the success of the company's award-winning applications for the iPhone, iPod touch, iPad, BlackBerry, Nokia and Android devices. Truphone continues to transform the world of mobile communications with the aim of allowing people to use their phones how and when they want, whether at home or abroad, for voice, text or data, without the fear of the forthcoming bill. 

About Truphone™

Truphone is dedicated to people with international lifestyles, providing them with communications services that save them money and simplify their lives.

Founded in 2006, the company uses innovation to drive convenience up and costs down. Truphone firsts include: downloadable apps that enable Smartphones and other mobile devices to make free and low cost calls over Wi-Fi networks; intelligent mobile technology that makes every call local; and more.

The company's flagship product, Truphone Local Anywhere, brings an end to international travelers' need to carry multiple phones or SIMs for each country. The Truphone Local Anywhere service provides users unique phone numbers for each place they spend time – creating a local presence and eliminating the need for friends, families and colleagues to make costly international calls to communicate.

Truphone applications and Truphone Local Anywhere support all leading mobile platforms and devices including BlackBerry, iPhone, iPod touch, iPad, Nokia E and N series, and Android.

SOURCE Truphone