'Tis the Season to Be Scary: Zombie Claus Returns to Celebrate the Twoness of TWIX® Hallowmas™
The fan-favorite holiday mashup is bigger and bolder, with $20,000 in prizes, new TWIX® Skulls and more ways for fans to celebrate alongside the undead icon.
- TWIX, the iconic brand of two is more than one, revives Hallowmas™ for its second year, bringing Halloween tricks and Holiday tidings together for one frightfully festive celebration.
- Zombie Claus returns to reward Hallowmas spirit with $20,000 in prizes, along with candy and bragging rights while making surprise appearances throughout the season.
- New TWIX Skulls join the seasonal favorite line-up, giving fans another way to embrace the fear and cheer with a new cookie and candy combo.
NEWARK, N.J., Oct. 5, 2026 /PRNewswire/ -- Santa was bitten by a Zombie. The good news is his reanimated corpse is returning as the icon at the heart of TWIX® Hallowmas™. Part Halloween scares, part Christmas cheer, Zombie Claus is the physical manifestation of a holiday built on the same belief as TWIX: Two Is More Than One. Just as TWIX brings cookie and candy together in one treat, Hallowmas combines two of the season's biggest celebrations into something wildly wonderful.
Zombie Claus has two things on his undead agenda: get everyone to recognize the power of two by handing out plenty of TWIX and providing unsuspecting fans Hallowmas cheer. Returning for its second year, Hallowmas is getting bigger, bolder and more delightfully unhinged as Zombie Claus brings his signature scares and cheer to unexpected places and rallies fans everywhere to embrace what happens when Halloween and Christmas collide.
"Hallowmas is rooted in the same belief that has always defined TWIX: when two things come together, they create something even better," said Allison Miazga-Bedrick, Vice President of Marketing, Seasonal Portfolio at Mars. "By bringing Halloween and Christmas together through Zombie Claus, we're creating a season that delivers twice the fun, fright and festive spirit. He's the perfect symbol of what happens when unexpected combinations come together to create something uniquely TWIX. We're excited to see just how far fans take the fear and cheer when they put their own spin on Hallowmas."
If you're ho-ho-hoping to spot the undead face of Hallowmas, fans will have plenty of chances to catch him in person and across their channels. Be sure to follow along on Facebook, TikTok, X, and Instagram all Hallowmas season long to see what Zombie Claus has up his sleeve.
EARN ZOMBIE CLAUS' APPROVAL. CLAIM YOUR SHARE OF $20K
Beginning today, fans can submit photos and videos celebrating the spirit of Hallowmas. Zombie Claus will be judging the TWIX Hallowmas Rewards Contest* himself, and if an entry catches his undead eye, it may earn a reaction during his October-long takeover of TWIX social channels. Zombie Claus will crown three winners:
- Most Hallowmas Spirit: Show off the ultimate blend of spooky and merry for a chance to win $5,000 and TWIX.
- Best Zombie Claus Look-Alike: Channel Zombie Claus' signature undead style and spirit for a chance to win $5,000 and TWIX.
- Grand Prize Winner: One fan who takes Hallowmas to the next level and earns Zombie Claus' ultimate approval will take home $10,000 and plenty of TWIX.
Head to TWIX.com/Hallowmas to submit your entry and find full contest rules.
CATCH A GLIMPSE OF THE FACE OF HALLOWMAS — HE CAN'T BE MISSED!
Bad news. Zombie Claus is coming to Williamsburg in New York. Good news. He's bringing TWIX.
This October 31, in the spirit of Hallowmas, he's turning trick-or-treating on its head. So instead of you knocking on doors looking for treats, Zombie Claus is hitting the streets and bringing the treats to you. Follow along TWIX social channels to learn more.
Come say hello. He doesn't bite… anymore.
NEW AND RETURNING HALLOWMAS RECRUITS
This year, Hallowmas has a new treat in the mix: TWIX® Skulls. The frightfully delicious new addition joins returning seasonal favorites TWIX® Ghoulish Green and TWIX® Fun Size giving fans even more ways to sink their teeth into Hallowmas.
For more information on TWIX, please visit TWIX.com.
*Abbreviated Rules. No Purchase Necessary. Contest entry begins at 9:00:01 AM (ET) on 10/5/26 and ends at 11:59:59 PM (ET) on 11/8/26. Entrants must be legal U.S. residents in 50 US/DC, 18+. For complete details and Official Rules, go to TWIX.com/Hallowmas. Void where prohibited. Sponsor: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102.
© 2026 Mars or Affiliates.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
Media Contact:
Chris Bendeck
Mars Wrigley
Zach Stevens
Weber Shandwick
SOURCE Mars, Incorporated
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