NEW YORK, April 25, 2011 /PRNewswire/ -- Titan has been awarded a 5-year contract in Charlotte, for the exclusive right to sell advertising on the city's buses, and light rail vehicles.
The new contract, won competitively, begins June 1, 2011. The advertising agreement covers exterior and interior bus and exterior advertising on the CATS light rail system as well. CATS had not allowed advertising on its vehicles for over 10 years prior to this award so this is an exciting development in the Charlotte advertising market.
This new contract gives Titan a leading presence in one of the fastest growing cities in the nation, as well as the country's #23 DMA. Titan will immediately open an office in the Charlotte area to support this new contract and also plans to expand its business in the Charlotte area. The office will be managed by new General Manager JD Allman. Allman has worked in a number of roles in the Company, most recently as a local market Sales Executive in Titan's New York headquarters.
"Winning the CATS contract adds to the list of new business we have won in recent months," said Don Allman, CEO of Titan. "This contract represents a major accomplishment for the Company as we enter this new, vibrant region. We will continue to grow our business throughout North America in important Transit markets," he added.
CATS' extensive advertising network of buses services more than 25 million passengers per year across 70 different bus and light rail routes.
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital Outdoor and Place Based platforms. Titan furnishes national and local clients with creative media solutions in North America's top markets including Charlotte, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, New Jersey, Dallas, Pittsburgh, Seattle, Minneapolis/St. Paul and Toronto.
KCSA Strategic Communications