Titan Takes-Off At Charlotte Douglas

Ad Company Partners With North America's Eighth Busiest Airport

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Aug 05, 2013, 10:04 ET

CHARLOTTE, N.C., Aug. 5, 2013 /PRNewswire/ -- Titan, the largest 'People in Transit' advertising company in the country, has been awarded the advertising contract for Charlotte Douglas International Airport (CLT), following a competitive selection process. The five-year agreement was approved by the Charlotte City Council July 22, 2013 and begins August 1, 2013.

The win further strengthens Titan's airport division, Titan Air, which already is the media partner of United Airlines, Westchester Country Airport, and John Wayne Airport.

The new partnership between Titan and CLT will certainly create new jobs in the Charlotte area. Titan has committed to spend $1,500,000 in capital to refurbish and beautify the advertising displays in the airport, $750,000 of that investment will be put towards digital inventory that, in addition to generating more revenue for CLT, will also enable it to communicate with and entertain its passengers. Titan will also rebuild all displays in the Airport to standard industry sizes in order to attract greater numbers of local, regional and national advertisers. Titan estimates that, at maturity, it will double the advertising revenue previously generated at the airport on an annual basis.

"Charlotte Douglas is an important and well run airport. We are proud to be its advertising sales organization," said Michael Riley, Senior Vice President, Titan Air. "It's a top eight airport and the second most congested that delivers an extremely desirable consumer base to advertisers, especially elite business travelers. We are looking forward to introducing media there that will allow our advertisers to reach their audiences in new ways."

"We are very excited to embark on a new partnership with Titan, and look forward to the improvements planned for the advertising program. Titan will bring creative ideas to our Airport that will maximize revenues while providing a service to our customers," commented Jennifer Long, Passenger Experience Manager at Charlotte Douglas International Airport.

Titan opened its Charlotte office in 2011 with the award of the Charlotte Area Transportation Authority (CATS) contract. That contract also created new jobs in Charlotte and was recently extended for an additional year. The Airport agreement further embeds Titan in the local Charlotte community.

About Titan
Titan is a full service media company specializing in 'People in Transit' advertising. With more markets, more Top Ten DMA penetration and more Transit and Municipal contracts, as well as an exclusive partnership with United, Titan is the leader in Transit Advertising in the United States.

Titan provides sales, marketing, creative, research and maintenance of advertising in airports, on bus, rail, bulletins, telephone kiosks, street banners and street furniture. It also leads the way in the development and successful introduction of market leading digital OOH, online and Mobile platforms. Titan furnishes national and local clients with creative media solutions in over fifty of North America's top markets including Charlotte, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Houston, New Jersey, Dallas, Charlotte, Baltimore, Pittsburgh, Seattle, Minneapolis/St. Paul and Washington DC.