NEW YORK, April 18, 2012 /PRNewswire/ -- TNS, the world's largest custom research company, today announced the winners of the 2012 TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in banking and investment services.
Winners of the award have shown themselves to be the preferred choice in the marketplace by achieving superior performance in attracting new customers, satisfying and retaining customers, and / or by winning a larger share of their customers' total financial business. The program is developed to identify strong achievement on both the National and Regional level. The 2012 TNS Choice Award winners are:
Capital One – Consumer Banking
JP Morgan Chase – Premier Banking
Scottrade – Investment Services
BB&T - Small Business Banking
BB&T – Middle Market Banking
Local / Regional Achievement in Consumer Banking:
Regions Bank – East
Huntington Bank – Central
U.S. Bank – West
HSBC – California
PNC – Chicago
Winners of the TNS Choice Award were determined by drawing upon TNS's multi-client research programs. These large-scale market intelligence programs evaluate the competitive momentum of individual financial services firms. The research identifies what is driving marketplace momentum through an assessment of each firm's customer experience, brand health, and marketing effectiveness.
"There are other awards that recognize strong customer satisfaction," said Joe Hagan, Senior Vice President of multi-client programs at TNS and Manager of the TNS Choice Awards. "While customer satisfaction is important, banks that succeed in the marketplace do more than just satisfy customers. To have success, firms need to excel at many factors including value offered, convenience provided, reputation, clarity of advertising, and quality of products. We've developed a program that distinguishes these winners in the competitive marketplace."
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com