NEW YORK, Feb. 2, 2011 /PRNewswire/ -- TNS, the world's largest custom research company, today announced the appointment of a new Global Marketing Director, Tim Isaac. Tim joins TNS from Microsoft, where as Marketing Director EMEA for Microsoft Advertising he was responsible for developing and executing regional marketing strategy for the company's digital advertising business.
"Tim is a key hire for our corporate development team and will play a vital role in contributing to our future commercial growth," said Matthew Froggatt, Chief Development Officer, TNS. He continued, "Tim brings a wealth of marketing experience drawn from a range of sectors and has a strong background of driving brand innovation within a B2B environment."
Isaac started his career at British Airways, where he spent nine years working in a variety of senior marketing roles in the UK and other countries. After BA, Tim joined the Strategy & Marketing Practice of PA Consulting Group, delivering marketing programs for clients across a variety of sectors. Other roles have included Head of Brand Development for Capital One and responsibility for marketing the European online gaming business for Carmen Media.
"I am delighted to be joining TNS at a very exciting time for the business," said Tim Isaac. He continued, "With such strong international client relationships and a pioneering approach, I see massive promise in this global brand; I look forward to partnering across the group to realize this potential."
Tim joins TNS immediately and will be based at the Global head office in London.
TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.
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TNS is part of Kantar, one of the world's largest insight, information and consultancy networks.
Please visit www.tns-us.com for more information.
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com