NEW YORK, Feb. 15, 2011 /PRNewswire/ -- TNS, the world's largest custom research company, today announced the appointment of a new Marketing executive for its North American business, Cheryl Max. Cheryl joins TNS from IBM, where as Director Global Marcom Capabilities she was responsible for facilitating the shift and growth of IBMs global marketing communications capabilities.
"We are thrilled to have Cheryl on board to lead our marketing efforts in North America. She will play a vital role in generating business growth through marketing innovation," said Sam Thayer, Chief Development Officer, TNS. He continued, "Cheryl brings a wealth of experience in driving marketing transformation and digital strategies that deliver strong ROI."
Max spent 13 years at IBM working across the company's PC division, Systems, Global Technology Services and Corporate Headquarters. Prior to joining IBM, her tenure included roles at Royal Doulton Canada in brand management and J. Walter Thompson Advertising as a global account director. Cheryl is also a frequent speaker at industry conferences, providing insights and expertise on the changing landscape in marketing capabilities.
"I am delighted to be joining TNS North America at this time," said Cheryl Max. She continued, "With TNS' strong regional presence, sector expertise and competitive offer I see significant opportunities to grow the TNS brand across the US and Canada in ways that reach and resonate with our markets."
Cheryl will be based at the North America headquarters office in New York.
TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.
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TNS is part of Kantar, one of the world's largest insight, information and consultancy networks.
Please visit www.tns-us.com for more information.
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com.