TO THE NEW Launches Social IQ's Social Customer Support Software

NEW YORK, November 5, 2014 /PRNewswire/ --

TO THE NEW today announced the launch of a simple yet powerful cloud-based Social IQ Social Customer Support Software. The product, with a mobile-first approach, empowers brands to collaborate and respond on-the-go resulting in superior customer experience on social media. The product was unveiled at Social Media for Customer Service Summit in New York, USA.

Social IQ allows brands to define custom SLAs for different business functions and provides drill-down analytics and reporting capabilities that can be sliced and diced for real-time business insights. Social IQ also incorporates an intelligent routing algorithm to analyze and direct queries to the right team who can subsequently use the in-built platform for internal collaboration and feedback.

According to industry reports, 40% of the unresolved complaints through social media results in costlier phone calls and over 30% of customers expect a response within 30 minutes on social media. Thus brands need to have the right technology to deliver superior customer experience on social.

Enterprises in Asia showed keen interest in integrating Social IQ during the pre-launch phase. LIV Sports, part of Sony Entertainment Network in India, engaged Social IQ to power its Social Command Center during the FIFA World Cup 2014 resulting in increased brand trust and substantial decrease in support costs.

Kesavan Kanchi Kandadai, Business Head, Social IQ says, "The product is designed to enable brands to harness the power of social media for enhanced customer experience and drive tangible business performance. Enterprises can also integrate Social IQ with listening tools, CRM systems or other enterprise systems. Social IQ is a revolutionary product that can help brands to not only reduce their traditional support costs by 30% but also allow them to engage with their consumers in a 1-1 conversation, thus impacting all functions within the organization."

About TO THE NEW: 

TO THE NEW is Asia's leading Internet products and solutions company that is accelerating disruption in the digital space with its social and mobile first approach in analytics, social CRM, digital video, content, mobile and influencer marketing space. Headquartered at Singapore, it has grown to a 600+ people company across 8 countries in a short span of three years. For more information, visit http://www.tothenew.com | http://www.socialiqsolutions.com

Press Contacts:  

Irfan Khan: [email protected] | +1-773-5726072

SOURCE TO THE NEW