TOA Technologies Announces Platinum Sponsorship of Dreamforce 2013

Dreamforce, the world's largest vendor technology event, invites attendees to connect with customers, partners and employees in entirely new ways

Oct 17, 2013, 11:22 ET from TOA Technologies

CLEVELAND, Oct. 17, 2013 /PRNewswire/ -- TOA Technologies ( has announced it will be a platinum sponsor of's Dreamforce 2013 conference ( The conference will take place Nov. 18-21, 2013, at the Moscone Center in San Francisco. TOA helps organizations whose mobile employees deliver products and services to customers' homes and businesses ensure that the right service person arrives with the right parts for the right appointment on-time, every time.


TOA's ETAworkforce Field Service and ETAworkforce Call Center apps (available on the Salesforce AppExchange) connect the Salesforce Service Cloud to ETAdirect – TOA's predictive field service optimization platform. Together, this complete field service management solution suite empowers call center employees with direct visibility into what's happening in the field, and provides field representatives with the tools they need to deliver remarkable customer experiences. TOA Technologies will be in booth N1723 and booth W707 in the Cloud Expo.

"As a platinum sponsor of Dreamforce 2013, we will be focused on helping organizations that use Salesforce give every stakeholder the right tools and information to make the customer experience better - all by leveraging mobile data connected to the Salesforce environment. From the person closing the sale, to the call center and all the way out to the field employee, these moments in the field are opportunities for businesses to make a real impact in customers' lives using technology," said Jeffrey Wartgow, vice president of channels and alliances at TOA Technologies. 

"For example," Wartgow continued, "think about a new mom expecting a repairman at the house. Her preferences in the Salesforce customer record state that she wants him to ring the front doorbell. But the baby is finally sleeping and mom can't risk waking him up, so she reaches out to the call center. With direct visibility into the field workforce's schedule through ETAworkforce Call Center, the service rep knows which repairman to call, and can let him know to text mom instead of ringing the bell when he arrives. Thanks to the direct connection between the field and the call center, ETAworkforce Field Service sends information directly to the field technician and the customer receives a more personalized service – even despite a last-minute service audible. And that's only one example of what we mean when we talk about leveraging these technologies to fundamentally change how organizations can help people in a way that creates meaningful experiences."

"Businesses around the world are turning to social and mobile cloud technologies to create deeper connections with their customers," said Lynn Vojvodich, chief marketing officer, "Dreamforce attendees will experience firsthand how working with and partners such as TOA Technologies can accelerate their transformation into customer companies."

Dreamforce 2013 is the world's largest vendor technology conference, welcoming more than 120,000 registered attendees to experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,000 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional information

About TOA Technologies and ETAdirect
TOA Technologies is a leading provider of field service and mobile workforce management software solutions. ETAdirect, TOA's complete cloud-based field service management application suite, holistically manages the entire service delivery process from start to finish: from the moment an appointment or service is requested, through planning, routing and scheduling, to real-time customer communications and field management. ETAdirect measures everything that happens in the field, from travel times to appointment length, and creates unique performance pattern profiles for each and every person in the field. TOA's patented statistical analysis engine then uses these personalized profiles to predict when things will happen and how long they will take. With the most accurate schedules and ETAdirect's browser-based and device-agnostic field service mobile app, mobile employees are empowered to get the job done right, on-time and the first time. ETAdirect is quickly deployed, highly configurable and easily integrated with existing CRM, ERP and other systems.

Across four continents, TOA Technologies and its ETAdirect solution suite manage diverse mobile workforces in the satellite/cable/broadband, telecom, utilities, insurance, home services and retail industries, helping them achieve their goals of reducing operational costs while dramatically enhancing the customer experience. A Leader in the Gartner Magic Quadrant for Field Service Management, 2013, TOA Technologies is headquartered in the United States and has offices throughout Europe, Latin America, Australia and New Zealand. To learn more, visit

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Jeffrey Wartgow

Media contact
Kayleigh Fitch

SOURCE TOA Technologies