TOA Technologies launches ETAworkforce at Dreamforce 2012 on's AppExchange, the world's most popular cloud marketplace for social apps for business

Customers can now benefit from TOA's 'groovy' new approach to a connected and social mobile workforce and customer experience with two new solutions: ETAworkforce and ETAdirect Professional

Dreamforce, the world's largest cloud computing and enterprise technology event, invites attendees to connect with customers, partners and employees in entirely new ways with social, mobile and cloud technologies

Sep 18, 2012, 04:49 ET from TOA Technologies

SAN FRANCISCO, Sept. 18, 2012 /PRNewswire/ -- TOA Technologies today announced it has launched ETAworkforce on's AppExchange, the world's most popular cloud marketplace for social apps for business.

The leader in mobile workforce management software, TOA is introducing both ETAworkforce and ETAdirect Professional, two robust solutions for optimizing mobile workforces of all sizes quickly and easily. With these solutions, TOA Technologies is taking inspiration from the social revolutions of the 1960s to launch a new technology movement at Dreamforce 2012, advocating advanced optimization, smarter collaboration and context-aware mobile workforce solutions. The announcement was made today at's Dreamforce 2012 in San Francisco. TOA Technologies will be in booth 1207 in the Dreamforce Expo.

Built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, ETAworkforce is immediately available for test drive and deployment on the AppExchange at, connecting users to ETAdirect Professional's proven, predictive capabilities quickly.

Comments on the News
"Breaking free from the constraints of the status quo and finding opportunity with new solutions for 'service everywhere.' This is TOA's fresh approach to the next generation of mobile workforce and customer experience management, bringing the 1960s idealism and sunny optimism to businesses that manage mobile workforces of all sizes," according to Yuval Brisker, co-founder and CEO of TOA Technologies. "Just as the 1960s free thought movement challenged norms to achieve a more collaborative, connected societal force, ultimately building the ideas for the great technological revolutions of today, TOA believes it is time to tap the power of social, mobile and location, paired with predictive and context-aware cloud computing, to launch the movement for true mobile business optimization. The 'groovy' part? The results! A connected customer experience and easy to use apps for employees yields a truly optimized business with increased customer satisfaction and reduced operational costs."

Product Key Features
Many service organizations experience a common problem – a disconnect between customer service, the field workforce and the customer. Built on the Salesforce Platform and available on the AppExchange, ETAworkforce allows users to leverage information from their familiar Salesforce ecosystem in a powerful mobile workforce management solution. The ETAworkforce suite includes SmartWorkOrder for generating and managing work requests and SmartScheduler for adding scheduling capability.

ETAdirect Professional
TOA Technologies has delivered mobile workforce management solutions to companies with some of the largest field workforces in the world since 2003. Leveraging the revolutions of cloud, mobility and social technologies, TOA developed ETAdirect Professional, a robust solution for applying best practices to optimize mobile workforces of any size quickly and easily. Up-and-running in as little as four weeks, ETAdirect Professional is the fastest-deploying solution of its kind. It enables companies with field service teams to assign jobs to employees based on demonstrated skills and time-based performance, plan routes to minimize costs, manage schedules to keep commitments to customers and empower collaboration to speed job completion.

Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways, under one roof.

Additional Information

EDITOR'S NOTE: TOA Technologies will showcase its latest solutions in its VW bus at booth 1207 on the Dreamforce exhibit floor. To schedule an interview with a TOA spokesperson, or for additional information about field service management, ETAworkforce or ETAdirect Professional, contact Kayleigh Fitch at 216.534.6140 (mobile) or

About the Salesforce Platform and the AppExchange
The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,600 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through's AppExchange.

Salesforce, Dreamforce, AppExchange and others are trademarks of, inc.

About TOA Technologies
TOA Technologies is the leading provider of mobile workforce management applications. ETAdirect, TOA's cloud-based and patented platform, improves customer service while dramatically reducing operational costs and delivering immediate return on investment. As the industry's only complete on-demand solution using predictive, time-based analytics, ETAdirect reduces customer wait times while increasing field workforce efficiency. TOA's system deploys quickly, is highly configurable and is easily integrated with existing CRM, ERP and other back-end solutions. 

ETAdirect manages the mobile workforces of global brands in the satellite/cable/broadband, telecom, insurance, home services and retail industries. Named Best of Breed and Visionary solution in the Gartner Magic Quadrant for Field Service Management, 2011, TOA Technologies is headquartered in the United States and has offices in Australia/New Zealand, Europe and Latin America. For additional information, please visit

Media contact
Kayleigh Fitch

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Yuval Brisker
ProfNet -

SOURCE TOA Technologies