Toasting in Times Square

Fetzer Debuts New Line of Wine in Popular Holiday Hotspot

Dec 20, 2012, 09:00 ET from Fetzer

HOPLAND, Calif., Dec. 20, 2012 /PRNewswire/ -- 'Tis the season for get-togethers, gifts and yuletide cheer toasted with great wine. Not only is U.S. wine consumption up 34% in the last ten years, but the holiday season traditionally marks one of the largest spikes in wine purchases during the year.¹ Coming off of the October 2012 release of their first new line of wine in 30 years, Crimson and Quartz, Fetzer is capitalizing on the busy travel season by releasing commercials of their new blends in what is known by many as the "The Gateway to New York."

From the awe-inducing window displays at New York City department stores to the tree lighting at Rockefeller Center, New York City is a festive and exciting place to visit during the holiday season. However, no trip is truly complete without visiting popular tourist destination Times Square, which sees an excess of 1,500,000 people pass through daily. A commercial boasting the fresh new look of Fetzer's Crimson Red Blend and Quartz White Blend is currently broadcasted on the iconic CBS "Super Screen," which is strategically positioned at 42nd Street between 7th and 8th Avenue in the heart of Times Square Plaza. Thirty seconds per hour and eighteen hours per day, the commercial will air over a sixty day period commencing on November 17, 2012.

Fetzer Crimson Red Blend balances the best of Syrah, Zinfandel, Cabernet Sauvignon and Petite Sirah into a pronounced oak profile with toasty aromatic components—and its counterpart, Fetzer Quartz White Blend reveals the full body of Chardonnay expertly mixed with the floral and spicy notes of Riesling, Gewurztraminer and Pinot Grigio. The red and green labeled blends are the perfect holiday gift at an average retail price of $10.00.

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About Fetzer

Since our founding in 1968, Fetzer Vineyards has been a pioneer on the Mendocino County sustainable wine scene. Recognized as the pioneer in sustainable practices since 1984, Fetzer is dedicated to renewable energy sources, sustainable wine growing and Earth-friendly bottling and packaging practices. Fetzer winery in Hopland is certified by California Certified Sustainable Winegrowing and Fetzer has been an active participant and leader in California's Sustainable Winegrowing Program. Fetzer also understands that the quality of our wine and the quality of the natural environment from which it originates go hand-in-hand. The creativity and passion of Dennis Martin, our winemaker, has always been central to the Fetzer spirit. While we pride ourselves on technological innovation, we've always believed that hands-on attention to detail comes first. And, it shows in our superb, award-winning family of wines: Pinot Grigio, Sauvignon Blanc, Chardonnay, White Zinfandel, Riesling, Gewürztraminer, Moscato, Pinot Noir, Shiraz, Malbec, Zinfandel, Merlot and Cabernet Sauvignon – a compelling portfolio that appeals to both established and new wine enthusiasts. This is Fetzer. Great wines and a healthier planet.     

We Make Our Wine Responsibly. Please Enjoy It Responsibly. © Fetzer Vineyards, Hopland, Mendocino, Co., CA