Tocquigny Named One of Top Interactive Agencies In US By B2B Magazine

AUSTIN, Texas, Aug. 15, 2011 /PRNewswire/ -- Award-winning, top-tier interactive agency Tocquigny has been named one of the top interactive agencies in the U.S. by BtoB Magazine for the ninth consecutive year.

BtoB bases its annual listing of top interactive agencies on innovative online marketing campaigns, percentage of business that is b-to-b, new client wins, effective use of new technologies and other criteria. According to BtoB, after two years of client cutbacks, b-to-b agencies once again saw business expand, as companies sought help adapting to the new economy and implementing new interactive strategies. Tocquigny's growth mirrored this, as the agency doubled its revenue from the previous year and increased staffing by 40 percent.

The agency also raised its profile by leading campaigns for prominent brands such as Jeep, Teradata, Global Experience Specialist (GES), Reliant Energy, Insperity and Momentum. Some of Tocquigny's marketing highlights over the last year include:

• Growing overall agency video production capabilities, creating brand videos for Balfour, Teradata, Merck and IDG
• Furthering its leadership in the mobile space by executing a fully integrated mobile marketing strategy for Teradata, which included application development, mobile web optimization and mobile advertising
• Creating the "At the Moment" Video Wall, a groundbreaking video installation that synthesized traditional and non-traditional data, earning a finalist position in the SXSW Interactive awards
• Developing BuzzBrawl, a web-based app that used real-time data to identify the top trends at SXSW Interactive. BuzzBrawl, which aggregated data culled from Twitter, RSS feeds and blogs, was featured on CNN.com

Tocquigny's disciplined process for developing business solutions and measuring the results has created a competitive advantage for the agency. The agency's proprietary methodology, "A Measured Approach™," tracks and quantifies the links between online and offline marketing activities. The process helps clients easily grasp the relationships between interactive and traditional marketing and reveals actionable insights, driving the adjustment of strategies and tactics to dramatically improve results over time.

About Tocquigny

Tocquigny http://www.tocquigny.com/ is a full-service interactive agency that provides measurable marketing results for businesses. The agency uses a rigorous, data-driven process called A Measured Approach to create digital, social and mobile experiences that engage audiences and move them to action. Based in Austin, Texas, Tocquigny has been named a top interactive agency by BtoB Magazine and a "Top 20 Interactive Agency" by Adweek.

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Yvonne Tocquigny  

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