Tom Brady Takes Ownership Stake in CardVault®, Ushering in a New Era for Sports Collectibles as 'CardVault by Tom Brady'

BOSTON, Feb. 12, 2025 /PRNewswire/ -- Seven-time Super Bowl Champion and global icon Tom Brady is officially entering the sports collectibles industry in a massive way. Brady has acquired a 50% stake in CardVault^®, the premier sports card and memorabilia retailer, setting the stage for unprecedented growth and expansion. As part of the transaction, CardVault will now be known as 'CardVault by Tom Brady,' launching an exciting new chapter for the company.

The partnership will see CardVault by Tom Brady rapidly scale its footprint, with its next flagship location set to open this spring at American Dream, next to MetLife Stadium in New Jersey.

With marquee locations in Boston's TD Garden, Foxborough's Gillette Stadium, and at Foxwoods Resort Casino, CardVault has built a reputation as the premier destination for sports cards, graded collectibles, and memorabilia. The company's elevated retail approach—featuring immersive store designs, industry leading authentication services, and an exclusive VIP trading experience—has revolutionized the sports card industry welcoming newcomers and enthusiasts alike. Now, with Brady's backing, CardVault is poised to go global, with new stores planned across the U.S. and in major international markets.

"Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be," said Brady. "This isn't just about buying and selling cards; it's about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports."

Brady's move into the sports card market is both a strategic and sentimental play. Throughout his career, his trading cards have consistently shattered records, with some of his rarest pieces selling for millions. Now, as he transitions into new business ventures post-football, investing in a category with passionate global demand and a loyal collector base is a brilliant next step.

Beyond physical locations, CardVault is also expanding its digital reach, creating exclusive content and hosting live-streamed box breaks – a form of on-demand shopping for sports cards and collectibles. With Brady at the helm, the brand will leverage his vast global following to engage new collectors, investors, and sports enthusiasts.

"The intersection of sports, culture, and collectibles has never been more relevant. Tom Brady is bringing his lifelong passion for card collecting, business acumen, brand power, and relentless pursuit of excellence to CardVault. Together, we are ready to build something truly game-changing," said CardVault co-Founder Ed Kane.

As CardVault by Tom Brady continues to scale, the company is actively identifying new locations in major sports hubs, cementing its stores as the definitive destination for turning sports fans into collectors.

About CardVault by Tom Brady

CardVault has emerged as a beacon for collectors and enthusiasts, offering a first-of-its-kind retail experience designed for buying, selling, trading, and grading collectibles and cards.  As the premier retailer in the sports collectibles and hobby market, CardVault was founded by Ed Kane, Randy Greenstein, Chris Costa, Tim Bonito, and Scott Heigelmann ‒ a group whose commitment to authenticity, entertainment, and exceptional customer experience is at the core of the company. Named 'America's Best Card Shop', CardVault has established itself as a distinguished retailer, curating experiences and collections that span history, sports, and culture. For more information, visit www.cardvaultbytombrady.com or follow on social media @cardvaultbytombrady.

High-res images can be found HERE.

SOURCE CardVault by Tom Brady