Tom Drouillard Named New President & CEO of Scarborough Research

Dec 02, 2010, 11:27 ET from Scarborough Research

NEW YORK, Dec. 2, 2010 /PRNewswire/ -- Scarborough Research, the leading source for local market media and consumer insights, announced today the appointment of Tom Drouillard as president and chief executive officer.  Mr. Drouillard will be responsible for the overall leadership of Scarborough and will bring new and transformational solution-based services to Scarborough clients.  He will report into the Scarborough Board effective January 1, 2011.

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Tom Drouillard comes to Scarborough from Nielsen Online where he has been serving as president since 2008.  Mr. Drouillard brings with him many years of experience successfully leading media and marketing companies including: Claritas, PERQ/HCI, Interactive Market Systems, and SRDS.  

"We are very excited to bring Tom on-board," said Sean Creamer, executive vice president, U.S. Media Services, Arbitron, Inc.  "He has an exceptional leadership background that includes sales, marketing, product development and research.  He has distinctly demonstrated the ability to provide the valued services necessary to help clients enhance ROI."

"Tom has a proven track record for collaborating with clients to create value-added services," commented Thom Mastrelli, executive vice president, Corporate Development, The Nielsen Company.  "Tom will leverage his overall business leadership experiences to create new local market product solutions that support Scarborough clients in their evolving cross-platform information needs."

Mr. Drouillard succeeds Gregg Lindner, Scarborough's executive vice president, who has been overseeing the day-to-day business and operations this past year.  In October, the company announced that Bob Cohen, Scarborough's president since 1995, who had been on an extended medical leave, would not be returning to the company.  Mr. Lindner will be joining Arbitron as their chief research officer and executive vice president, Service Innovation in January of 2011.  In his new role, Mr. Lindner will serve as an Arbitron representative on the Scarborough Board.

"Tom's background and expertise will be an excellent addition to the Scarborough team," remarked Mr. Lindner.  "Tom's reputation for innovation, vision and leadership are highly regarded. I feel confident passing the leadership reins to Tom knowing that he will take the Scarborough brand to the next level."

"I am honored to have been appointed the next CEO of Scarborough," said Mr. Drouillard.  "Scarborough has a long tradition of bringing high-quality local market data solutions to media outlets and marketers across the country. I look forward to upholding that tradition, and extending the Scarborough brand to address evolving client needs and to reflect the increasingly diverse American consumer."

Since 1995, Scarborough has been a successful joint venture between Arbitron, Inc. and The Nielsen Company. The Scarborough Board is comprised of membership from both entities.  

About Scarborough Research

Scarborough Research (, measures the lifestyle and shopping patterns, media behaviors and demographics of American consumers, and is considered the authority on local market research. Scarborough's core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. ( and The Nielsen Company (

SOURCE Scarborough Research