Tom Steyer's NextGen Climate Action Premieres First in "Keystone Chronicles" Ad Series

SAN FRANCISCO, Sept. 8, 2013 /PRNewswire-USNewswire/ -- NextGen Climate Action today began the first in a four-part, $1 million TV ad series designed for Sunday morning political shows. The first ad, "Who Profits From Keystone XL?" will run today. It highlights how the Pipeline will be used by a Canadian company to send tar sands oil across America's heartland to Gulf Coast refineries so it can be exported for maximum profit.

The TV ad series, "Bringing Down TransCanada's House of Cards: The Keystone Chronicles," is broken into four, 90-second spots that will run for four weeks of Sunday morning political programs. It seeks to set the record straight about the impact of the Keystone XL Pipeline on our economy and America's land. NextGen Climate Action founder Tom Steyer, an investor and advanced energy advocate, narrates the ad series from locations around the United States.

"Here's the truth: Keystone oil will travel through America not to America," says Steyer from Port Arthur, TX, in the first ad. Steyer chose to film the ad near the point where Tar Sands Oil will exit the Keystone XL Pipeline and then be shipped overseas to benefit foreign competitors of the U.S. The ad can be viewed at: www.KeystoneTruth.com.           

The ad cites Congressional testimony by an executive from Keystone XL Pipeline owner TransCanada – in which the company refused to commit to keep Keystone's oil in America – to show it is an export pipeline that will not boost American energy independence.

"We believe the President wants to do the right thing for America by rejecting the Keystone XL Pipeline. These ads are part of our effort to help him do that," said Steyer. "Every day that passes, the Pipeline's chances for approval get slimmer. The President has said he won't approve the Pipeline if it significantly increases carbon pollution – and we now know it's designed to speed the development of the world's dirtiest oil source. With one of TransCanada's contractors under investigation for deceiving taxpayers about its conflict of interest, the knowledge that Keystone won't benefit the American economy, and the fact that this is the dirtiest oil source in the world, it is time for us to stand up and say NO to Keystone"

The ads complement NextGen Climate Action's "People in the Path" online video series. This series features stories from residents of communities through which the proposed pipeline would run. Nearly 200,000 Americans have signed the associated petition to President Obama urging him to reject Keystone.

About NextGen Climate Action:
NextGen Climate Action was founded by investor Tom Steyer to act politically to avert climate disaster and preserve American prosperity. Learn more at http://action.nextgenclimate.org.

SOURCE NextGen Climate Action