Tomato Wellness, a nonprofit voluntary association dedicated to promoting the health, exceptional taste and quality of the U.S. tomato products industry, created Field to Sealed for processors, i.e. pizza shop owners, restaurateurs, wholesalers and other foodservice professionals who care about the ingredients behind the food they serve.
The Field to Sealed emblem highlights the existing quality of tomatoes grown right here by family farmers. Farmers grow tomatoes to high standards and harvest the crop at peak ripeness before processors quickly can or jar the tomatoes, preserving the flavor, color and quality that professional kitchens rely on year-round.
"Chefs and restaurant operators take pride in the ingredients they serve and want to know where food comes from and who grows it," said Alec Wasson, Director of Tomato Wellness. "Field to Sealed celebrates that connection and gives operators a way to share the story from the farmers who grow the tomatoes to the kitchens that serve them."
Research from Tomato Wellness reinforces the qualities foodservice operators prioritize when selecting tomato products. Nearly nine in 10 consider shelf life (89%), suitability for recipes (88%), flavor intensity (87%) and natural colors and flavors (86%) important.
Canned and jarred tomatoes deliver on those priorities by capturing tomatoes at the moment of ripeness and sealing in peak-season flavor for year-round use. The process helps restaurants maintain consistent flavor, color and performance across recipes, while longer shelf life can help operators manage inventory and reduce food waste.
Field to Sealed brings that story to the pizza industry this month at Pizza Expo Columbus 2026 in Columbus, Ohio. Attendees are invited to visit Booth 202 to learn more about the campaign and share what taking pride in ingredients means to them.
The launch brings Field to Sealed beyond the product label through a pizza box promotional kit featuring campaign messaging and branding. Printable materials designed for table tents, menus and other point-of-sale applications give restaurants additional ways to showcase the emblem and share the story and quality behind the tomatoes they are committed to serving.
Learn more about Field to Sealed, the benefits of canned and jarred tomatoes and the people behind the products at FieldToSealedTomatoes.com, on Instagram or YouTube.
About Tomato Wellness
For more than 20 years, the Tomato Products Wellness Council (Tomato Wellness) has promoted, defended and helped shape how tomato products are understood, valued and talked about. Through research, education and industry outreach, Tomato Wellness advances the science behind tomato products while expanding the conversation around where food comes from, how it is produced and the people who grow it. Today, Tomato Wellness connects growers, processors and health professionals with chefs and consumers while building greater awareness and pride in the U.S. tomato industry. Learn more at TomatoWellness.com.
SOURCE Tomato Products Wellness Council
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