TOMY Announces New Sonic the Hedgehog™ Toy Line, Now Available at Toys"R"Us®

OAK BROOK, Ill., Oct. 29, 2014 /PRNewswire/ -- TOMY International, the global master toy partner for Sonic the Hedgehog^™ from SEGA^®, announces that the all-new Sonic Boom™ toy line is now available at Toys"R"Us stores nationwide and online at Toysrus.com. This month, TOMY has debuted its all-new line for the highly-anticipated Sonic Boom™ branch of the Sonic universe, showcasing the new character looks, stressing interaction between core characters, and featuring play patterns based on both the new games and TV series. The new line will feature items across best-selling categories including plush, action figures, RC, vehicles, and more, including a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available in 2015.

"Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed, lights, sounds and action-performance," said Willie Wilkov, Chief Marketing Officer of TOMY. "Our Sonic Boom toys will integrate new play patterns introduced in both the new game and TV series, feature updated character looks, and most importantly, emphasize and recreate the interaction between core characters, plus introduce a few new ones."

"We're excited to be working with TOMY as we launch our Sonic Boom brand," said Rene Flores, Director of Licensing, SEGA of America. "We were looking for a toy partner with the passion, proven track record and ability to bring our brand to life and that's exactly what TOMY has done this year."

For more than two decades, Sonic the Hedgehog has been one of the world's biggest gaming icons, with more than 70 video game titles, four animated series, and an extensive global merchandising line to his name. In addition to the new Sonic Boom^™ line of merchandise from TOMY, this year SEGA^® is excited to introduce a new look for Sonic and friends, launching its first-ever CG animated television series, as well as new video games for the Wii U™ system and the Nintendo 3DS™ hand-held system.

Sonic Boom's visual identity includes character designs inspired by the abilities and unique personalities of each of the characters while still maintaining the core identity and values of the Sonic brand. The rich worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series patterns and SEGA from the outset.

Sonic the Hedgehog first appeared as a video game character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC's, mobile phones and tablets. SEGA's iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.

About Sonic Boom™ TV series:
The Sonic Boom TV series is a co-production between SEGA of America, Inc. and OuiDO! Productions.  Executive producers  are Evan Baily, Donna Friedman Meir and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog on behalf of OuiDO! Productions. Baily and Co-Executive Producer Bill Freiberger are showrunners. Takashi Iizuka, the head of Sonic Team and driving creative force behind the Sonic games, is overseeing the series to ensure that it's true to the Sonic characters and universe.

The November 8th series premiere on Cartoon Network in the U.S. will be followed by debuts in France on Canal J on November 19th and on Gulli in spring 2015. The Middle East will launch spring 2015 with other territories to follow in fall 2015.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America's Web site is located at www.sega.com.

Sonic Boom™: Rise of Lyric for Wii U™ and Sonic Boom™: Shattered Crystal for Nintendo 3DS™ will release in November 11, 2014 for North America.

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of innovative, high-quality toys sold to children and adults under the TOMY®, Ertl®, and Battroborg™ brands as well as products for parents, infants and toddlers under The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Dinosaur Train, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

Visit http://tomy.com for more information
Like TOMY on Facebook - https://www.facebook.com/TOMY.toy 
Follow TOMY on Twitter - https://twitter.com/TOMY_toy 
Sign up for the TOMY newsletter - http://tomy.com/register    

SOURCE TOMY International

Related Links

http://www.tomy.com