TOMY Celebrates 25 Years Of Sonic The Hedgehog™ With Limited Edition Anniversary Product Debuting At Toy Fair 2016

Global Master Toy Licensee Unveils Exclusive Sonic Figure Styles from 1991 to be Re-Released Throughout Anniversary Year

Feb 12, 2016, 13:03 ET from TOMY International

OAK BROOK, Ill., Feb. 12, 2016 /PRNewswire/ -- TOMY International, the global master toy partner for Sonic the Hedgehog™ from SEGA®, for categories including figures, figure accessories, plush, playsets, role-play and more, debuts its all-new 2016 toy line based on this iconic character. With 2016 marking the 25th Anniversary of Sonic the Hedgehog, TOMY's introductions will commemorate this milestone, dovetailing with official anniversary events from SEGA. In addition, TOMY will expand its Sonic Boom offerings, with featured items based on the popular Sonic Boom TV series and video games.

"Sonic is an evergreen brand with multi-generational fans around the world. This year, more than ever, we'll be celebrating the history of the brand with commemorative figures while looking to the future with some amazing new Sonic Boom introductions," said Shehnaz Safiuddin, Senior Vice President of Toy & Hobby at TOMY International. "Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed and action-performance."

For more than two decades Sonic the Hedgehog has been one of the world's biggest gaming icons, with 70 video game titles, five animated series, and an extensive global merchandising line to his name. The Sonic 25th Anniversary products from TOMY will hit retailers in Fall 2016 and include the following highlights:

3" Collector Figure Packs with Commemorative Coins and Comics
Featuring collector Sonic figure styles from 1991, exclusive 3" articulated figures come with either a two-sided commemorative 25th Anniversary coin and Sonic the Hedgehog Official comic book. 2-packs with comic book ($16.99 each), 3-packs with coins ($19.99 each). Ages: 4 years and up.

25th Anniversary Plush 
Collect classic Sonic characters in styles from 1991 during the 25th Anniversary year, now available in high quality plush. Characters available in 8" plush include Sonic, Knuckles, Tails, and Eggman (SRP: $14.99 each) and classic Sonic is available in a 12" plush (SRP: $24.99). All ages.

About TOMY International
TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Zootopia, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® of America's Web site is located at



SOURCE TOMY International