TOMY International Announces Appointment of Chief Marketing Officer

Wilkov promoted to key executive management position

May 12, 2014, 07:03 ET from TOMY International

OAK BROOK, Ill., May 12, 2014 /PRNewswire/ -- TOMY International ( announces the promotion of Willie Wilkov to Chief Marketing Officer (CMO) of the Company. The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.

Wilkov joined the Company in 2009 as Vice President, Marketing Communications, rising to Senior Vice President, Marketing Communications and Branding in 2013. As CMO, Wilkov will be responsible for the company's corporate identity as well as working closely with key licensing partners of TOMY. He will continue to spearhead all marketing communications initiatives, including the company's innovative consumer, trade and brand marketing campaigns, as well as oversee consumer insights and creative services for both the toy and infant brands across the organization.

"Over these last five years Willie has brought an incredible level of strategic thinking and innovation to TOMY," said Gregory Kilrea, President and CEO of TOMY International. "He has infused energy into our brands and has been an integral part of driving our corporate culture. We are honored to have him as a part of our organization and look forward to his future contributions as CMO." 

Prior to his role at TOMY, Wilkov was Vice President of Marketing for the Sun-Times News Group and spent a decade before that in the agency world at Draft and Leo Burnett in Chicago. Wilkov holds a dual Bachelor of Arts and Bachelor of Science degree from the University of Texas at Austin. He resides in Riverwoods, IL with his wife and two children.

About TOMY International

TOMY International ( is a leading global designer, producer and marketer of innovative, high-quality toys sold to children and adults under the TOMY®, Ertl®,  and Battroborg™ brands as well as products for parents, infants and toddlers under The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as John Deere, Pokemon, Chuggington, Sonic the Hedgehog, Dinosaur Train, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

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