OAK BROOK, Ill., Sept. 19, 2018 /PRNewswire/ -- TOMY International today announces its new mobile application, Lamaze Play. Created in conjunction with child development experts, the app offers a guide to bonding with baby incorporating Lamaze® developmental infant toys from TOMY International. At launch, the app corresponds with six Lamaze® toys, available at select Target stores and on Target.com.
To access expert content and advice, parents and caregivers can quickly and simply download the free Lamaze Play app from the App Store or Google Play Store. The user scans a code on the toy's tag to uncover more ways to explore and play with infants, and to decide the most developmentally- appropriate and engaging toys during different ages and stages. Lamaze Play also provides 30-second videos that show each toy in use. Lamaze toys compatible with the exciting new app include: Spin & Explore Garden Gym, Mortimer the Moose, Rainbow Rings, My First Fishbowl, Counting Animals, and Mini Teether Penguin.
"Our goal in developing the Lamaze Play app was to provide today's busy, connected parents with easily accessible ways to spark creativity and extend learning and playtime with baby," said Jennifer Pondel, Director of Brand Marketing at TOMY. "We look to further developing this feature and expand the offering to other toys in the future."
Created in conjunction with child development experts, Lamaze award-winning toys encourage babies' growth and development through features that promote together time between parent and baby, while also offering activities that inspire baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.
"As a trusted leader from pregnancy to parenthood, Lamaze International is proud of our long-term partnership with TOMY, and we are thrilled to have some of the Lamaze toys available in select Target stores. Parents can be confident in the high quality of Lamaze products and know that a portion of each sale gives back to our nonprofit organization to support reaching parents globally with essential, evidence-based information about safe and healthy birth and start to parenting," said Linda Harmon, MPH Executive Director/CEO of Lamaze International.
The Lamaze Play app is available in English, French and Spanish and can be downloaded now in the Apple iTunes and Google Play stores. To learn more about Lamaze and the benefits the toys bring to parents and children, visit www.lamazeplay.com. For news, updates and product information, follow Lamaze on Facebook (@LamazePlayUSA) and Instagram (@lamazeplayusa).
About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under Lamaze®, The First Years®, JJ Cole® Collections and Boon® brands. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.
About Lamaze International
Lamaze is a nonprofit organization and trusted resource for the journey from pregnancy to parenthood. Parents can be confident in the high quality of Lamaze products and know that a portion of each sale gives back our nonprofit organization to support reaching parents globally with essential, evidence-based information about safe and healthy birth and start to parenting. Learn more at www.lamaze.org.
Lamaze is a registered trademark of Lamaze International.
About Target Corporation
Minneapolis-based Target Corporation serves guests at 1,829 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
SOURCE TOMY International