Toni Brattin Releases New Self-Tanning Product and Announces Exclusive Partnership with Marketing Firm SCI Direct

NORTH CANTON, Ohio, May 14, 2012 /PRNewswire/ -- The Founder, President and namesake of Toni Brattin and Co, Inc. announced today the launch of her new self-tanning product Tan Secret™ Instant Tanning Foam.  

Unlike other self tanners, the new Tan Secret™ Instant Tanning Foam tans your skin instantly, without mess or odor.  Once applied in the shower, Tan Secret™ Instant Tanning Foam tans instantly, leaving no streaks or smell.  Simply wash it off and an incredible tan is left behind. 

This new formulation of Tan Secret™ also now includes Vitamins C, D, and E.  The antioxidant properties of these vitamins combat the harmful effects of free radicals, which can harm skin and cause wrinkles, lines, and sagging.  With her new Tan Secret™ Instant Tanning Foam, Toni is also debuting tanning shade selection.  The self-tanner is now available in either a medium or dark tan.

Since her start nearly 15 years ago, Toni Brattin has revolutionized the beauty industry.  Successful product endeavors such as self tanners, faux hair enhancers, and skin care have paved the way for her to become a worldwide media personality.  Toni has appeared on TV as an on-air guest for HSN (Home Shopping Network), HSE (Home Shopping Europe), and ShopNBC.  More recently, she has appeared as a catalog celebrity for AVON.

With this launch of the new Tan Secret™ Instant Tanning Foam, Toni is also excited to begin a new Marketing venture with SCI Direct.  For over 40 years, SCI has successfully reached millions of consumers worldwide via telephone, mail, internet, television, newspapers and other direct response media.

"I am proud to announce SCI Direct as my exclusive branding, marketing and distribution partner for the Tan Secret line of self-tanning products.  I have worked with several Direct Response marketers during my career, and it is with full confidence that I entrust the Toni Brattin Beauty Secrets product line to SCI Direct," Toni stated.

For more information on the Toni Brattin's new Tan Secret™ Instant Tanning Foam, please visit: www.tansecret.com.

For more information on Toni Brattin's new venture with SCI Direct, please visit:  www.suarez.com/news/

Contact: Lauren Capo, +1-330-497-6866, [email protected]

SOURCE SCI Direct