Too Good & Co. and Jenni "JWoww" Farley Help Keep it Real This Back-to-School Season with NEW Too Good & Co. Pouches
Too Good & Co. introduces lineup of nutritious, kid-approved snacks made with real fruit and less sugar* - bringing more goodness to the yogurt aisle
- Too Good & Co. launches NEW Too Good & Co. Pouches just in time for back-to-school season, offering a nutritious, on-the-go snacking option made with real fruit, less sugar*, and no artificial sweeteners or colors from artificial sources, available in the yogurt aisle.
- To celebrate the launch, Too Good & Co. Is partnering with Jenni "JWoww" Farley, a cultural icon known for keeping it real, to help parents navigate the back-to-school season with LTG – Let's Too Good, a new mantra to help parents juggling daily chaos while making sure their kids have snacks that are packed with goodness.
- The ultimate on-the-go snack for families – Too Good & Co. Pouches are available in kid-approved flavors like Pear Berry, Strawberry Banana, and Peach Mango, with a good source of protein, calcium, and vitamin D to keep snack time simple, nutritious, and delicious.
WHITE PLAINS, N.Y. and LOUISVILLE, Colo., Aug. 7, 2025 /PRNewswire/ -- This back-to-school season, Too Good & Co. is here to help parents find snacks that both kids and parents love during what can often be a stressful time for parents. In the flurry of back-to-routine mania, Too Good & Co. is stepping in to make the season a little easier with the launch of the NEW Too Good & Co. Pouches, which can be found in the yogurt aisle. Made with real fruit, high quality ingredients, real delicious flavors and less sugar*, these pouches make it easier than ever for families to grab a quick snack that everyone can feel good about.
Recent studies show that 43% of parents say they are looking for lower sugar options in their kids' snacks, and 45% want to prioritize snacks with protein.1 Made with 30% less sugar* and a good source of protein, new Too Good & Co. Pouches are specifically crafted to meet the needs of parents looking for convenient, nutritious on-the-go snack options for their kids. Available in kid-approved flavors like Pear Berry, Strawberry Banana and Peach Mango, Too Good & Co. Pouches are made with real fruit, whole ultra-filtered milk and no artificial sweeteners or colors from artificial sources.
To celebrate the launch, Too Good & Co. Pouches is teaming up with cultural icon Jenni "JWoww" Farley, a mom who is as passionate about her kids' nutrition as she is about keeping it real. This back-to-school season, she's embracing a new parenting mantra: LTG—Let's Too Good. This motto is the go-to mindset for parents juggling daily chaos while making sure their kids have snacks that are packed with goodness.
"People might remember me for keeping it real on the Jersey Shore, but as a parent I've got a new mantra: LTG or Let's Too Good," says Farley. "When it comes to my kids' nutrition, I won't compromise and I'm always going to keep it real. Whatever goes in their lunchbox has to be nutritious and made with high quality ingredients. Mom approved, kid-devoured, and you can find 'em in the yogurt aisle at your local store. You're welcome."
Too Good & Co. shares this mantra by supporting families through busy days with convenient, nutritious, and reliable on-the-go snack options that are designed for the whole family to enjoy, from kindergarten to high school and beyond.
"At Danone, we are committed to leading innovation in kids and family snacks by creating products that deliver on both taste and nutrition, especially as families head back to school," said Victoria Badiola, VP of Marketing for Greek & Functional Nutrition at Danone North America. "Our new Too Good & Co. Pouches offer a convenient and nutritious option with standout flavors that fit seamlessly into any part of the day, from breakfast, to school lunchboxes to an after-school snack."
JWoww doesn't gatekeep, and she's sharing her advice to help parents set their families up for success during the busiest time of the year. From easing into routines to creating a dedicated "drop zone" for school essentials, JWoww and Too Good & Co. are here to make mornings smoother and the entire season more joyful.
Parents can see how JWoww is embracing the LTG lifestyle by visiting her Instagram, and share their own tips and tricks for adding a little goodness to their kids' back-to-school routines. Join the conversation by using #LetsTooGood on Instagram to help inspire other parents this season!
Too Good & Co. Pouches are available nationwide in the yogurt aisle and can be easily incorporated into your kids' back-to-school routines. To find them at a store near you, visit Too Good & Co. Follow Too Good & Co. on Instagram, TikTok and Facebook to keep up with the latest news.
About Too Good & Co.™
Too Good & Co. is on a mission to bring goodness to families everywhere. Developed in response to the growing demand for products with less sugar, our delicious products, found in the yogurt aisle, are made with high quality ingredients, and offer a variety of nutritional benefits relevant to the whole family - adults, teens and kids. For more information on Too Good & Co., visit HeyTooGoodAndCo.com.
About Danone North America
Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit DanoneNorthAmerica.com.
*Too Good & Co. Pouches have at least 30% less sugar (2.3g per oz) than the leading kids' yogurt (3.8g per oz)
1 https://www.supplysidefbj.com/snacks/new-survey-reveals-what-parents-seek-in-kids-snacks
Contact:
Rachel Carpio
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SOURCE Danone North America
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