Toothpaste Market size to grow by USD 3.99 billion from 2021 to 2026| Rising dental issues in the children and elderly population to drive the market - Technavio

NEW YORK, July 3, 2023 /PRNewswire/ -- The global toothpaste market size is estimated to grow by USD 3.99 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 3.49% during the forecast period. APAC is estimated to account for 60% of the market growth during the forecast period. China and Japan are the major markets for toothpaste in APAC. The market will experience faster growth in APAC than in other regions. Factors such as the rising number of oral problems and increasing awareness about oral hygiene drive the growth of the toothpaste market in APAC. For Comprehensive details on the market size of the historic period(2017 to 2021) and forecast period (2023-2027) - View Sample report

Toothpaste market - Vendor Landscape

The toothpaste market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Toothpaste Market - Market Dynamics

Major Drivers & Challenges- 

The toothpaste market is driven by the rising dental issues in children and the elderly population. The prevalence of dental disorders is increasing worldwide due to changing lifestyles, an increase in sugar-rich diets, and the increasing consumption of alcohol and tobacco. For instance, in 2019, 64.6 million cases of caries in permanent teeth and 62.9 million prevalent cases of caries in deciduous teeth were observed globally. Teeth-related issues cause issues such as pain, discomfort, and disfigurement. Resultantly, the demand for toothpaste is increasing across the world, which is driving market growth.

The availability of substitutes is identified as the major challenge hindering the growth of the market.  There are many substitutes for toothpaste, such as neem sticks, baking soda, sea salt, herbal tooth powder, dry brushing, tooth soap, and essential oils. A majority of the population in rural areas continues to use such substitute products due to high costs and low awareness. Hence, these factors reduce the growth potential of the market.

Key Trends-

The growth of the e-commerce market is identified as the major trend shaping the Toothpaste Market. The increasing popularity of social media, the rising penetration of the internet, and the growing adoption of smartphones have increased the number of online shoppers. Online platforms provide a wide range of personal care products, including toothpaste, and help consumers purchase the most suitable one. According to the World Bank Group, globally, the number of individuals using the Internet increased to 56.72% in 2019 from 48.56% in 2017. During the forecast period, the number of consumers preferring online portals for purchasing personal products such as toothpaste will increase with growing awareness and technological advances. Hence, these factors will positively influence the growth of the market during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Toothpaste market - Company Profiles

The toothpaste market report includes information on the product launches, sustainability, and prospects of leading vendors including 3M Co., Colgate-Palmolive Co., Dabur India Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Inc., Lion Corp., The Procter and Gamble Co., and Unilever Group.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

Toothpaste market - Market Segmentation

This toothpaste market research report extensively covers toothpaste market segmentation by product (conventional toothpaste, herbal toothpaste, sensitive toothpaste, and others) and geography (APAC, North America, Europe, South Africa, and MEA). 

• The market share growth by the conventional toothpaste segment is significant during the forecast period. Conventional toothpaste is cheaper when compared to herbal and sensitive toothpaste. Conventional toothpaste contains sodium lauryl sulfate (SLS) as a foaming agent. The use of this ingredient helps control and reduce plaque and gingivitis. The increasing awareness regarding oral health across the world is expected to drive the growth of the conventional toothpaste segment during the forecast period.

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Related Reports:

• The sensitive toothpaste market is projected to increase by USD 1,016.81 million from 2022 to 2027. The market is estimated to grow at a CAGR of 6.87% between 2022 and 2027. The market is segmented by distribution channel (offline and online), application (low sensitive toothpaste and highly sensitive toothpaste), and geography (Europe, North America, APAC, South America, and Middle East and Africa). The introduction of multifunctional sensitive toothpaste is a major trend in the market.
• The teeth whitening market size is expected to increase by USD 941.51 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.21%. The market is segmented by product (whitening toothpaste, whitening strips, and others) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). Growing online sales for oral hygiene products is one of the major trends influencing the teeth whitening market growth.

Table of contents:

1. Executive Summary                           

                1.1 Market Overview

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 03:  Key Finding 3

                                Exhibit 04:  Key Finding 5

                                Exhibit 05:  Key Finding 6

                                Exhibit 06:  Key Finding 7

                                Exhibit 07:  Key Finding 8

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 08:  Parent market

                                Exhibit 09:  Market characteristics

                2.2 Value chain analysis           

                                Exhibit 10:  Value Chain: Personal products

                                2.2.1 Inputs

                                2.2.2 Inbound logistics

                                2.2.3 Operations

                                2.2.4 Outbound logistics

                                2.2.5 Marketing and sales

                                2.2.6 Support activities

                                2.2.7 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 11:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 12:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 - 2026 

                                Exhibit 13:  Global - Market size and forecast 2021 - 2026 ($ billion)

                                Exhibit 14:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 15:  Five forces analysis 2021 & 2026

                4.2 Bargaining power of buyers           

                                Exhibit 16: Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 17: Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 18: Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 19: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 20: Threat of rivalry

                4.7 Market condition

                                Exhibit 21:  Market condition - Five forces 2021

5 Market Segmentation by Product                

                5.1 Market segments

                                Exhibit 22:  Product - Market share 2021-2026 (%)

                5.2 Comparison by Product    

                                Exhibit 23:  Comparison by Product

                5.3 Conventional toothpaste - Market size and forecast 2021-2026       

                                Exhibit 24:  Conventional toothpaste - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 25:  Conventional toothpaste - Year-over-year growth 2021-2026 (%)

                5.4 Herbal toothpaste - Market size and forecast 2021-2026    

                                Exhibit 26:  Herbal toothpaste - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 27:  Herbal toothpaste - Year-over-year growth 2021-2026 (%)

                5.5 Sensitive toothpaste  - Market size and forecast 2021-2026               

                                Exhibit 28:  Sensitive toothpaste  - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 29:  Sensitive toothpaste  - Year-over-year growth 2021-2026 (%)

                5.6 Others - Market size and forecast 2021-2026           

                                Exhibit 30:  Others - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 31:  Others - Year-over-year growth 2021-2026 (%)

                5.7 Market opportunity by Product    

                                Exhibit 32:  Market opportunity by Product

6. Customer landscape                         

                6.1 Overview

                                Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 33: Customer landscape

7. Geographic Landscape                     

                7.1 Geographic segmentation

                                Exhibit 34:  Market share by geography 2021-2026 (%)

                7.2 Geographic comparison   

                                Exhibit 35: Geographic comparison

                7.3 APAC - Market size and forecast 2021-2026              

                                Exhibit 36:  APAC - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 37:  APAC - Year-over-year growth 2021-2026 (%)

                7.4 North America - Market size and forecast 2021-2026           

                                Exhibit 38:  North America - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 39:  North America - Year-over-year growth 2021-2026 (%)

                7.5 Europe - Market size and forecast 2021-2026          

                                Exhibit 40:  Europe - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 41:  Europe - Year-over-year growth 2021-2026 (%)

                7.6 South Africa - Market size and forecast 2021-2026

                                Exhibit 42:  South Africa - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 43:  South Africa - Year-over-year growth 2021-2026 (%)

                7.7 MEA - Market size and forecast 2021-2026               

                                Exhibit 44:  MEA - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 45:  MEA - Year-over-year growth 2021-2026 (%)

                7.8 Key leading countries        

                                Exhibit 46:  Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 47:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1 Rising dental issues in children and elderly population

                                8.1.2 Rising investment in marketing and advertising campaigns

                                8.1.3 New product launch    

                8.2 Market challenges              

                                8.2.1 Avaibility of substitues

                                8.2.2 High raw material cost

                                8.2.3 Use of preservative ingredients that are harmful for gums

                            Exhibit 48:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Growth of e-commerce market

                                8.3.2 Rising trend for herbal toothpaste

                                8.3.3 Growing consciousness regarding oral health

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 49: Vendor landscape

                                The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                9.2 Landscape disruption        

                                Exhibit 50: Landscape disruption

                                Exhibit 51: Industry risks

                9.3 Competitive scenario        

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 52: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 53: Market positioning of vendors

                10.3 3M Co.

                                Exhibit 54:  3M Co. - Overview

                                Exhibit 55:  3M Co. - Business segments

                                Exhibit 56:  3M Co. - Key offerings

                                Exhibit 57:  3M Co. - Segment focus

                10.4 Colgate-Palmolive Co.    

                                Exhibit 58:  Colgate-Palmolive Co. - Overview

                                Exhibit 59:  Colgate-Palmolive Co. - Business segments

                                Exhibit 60:  Colgate-Palmolive Co. – Key news

                                Exhibit 61:  Colgate-Palmolive Co. - Key offerings

                                Exhibit 62:  Colgate-Palmolive Co. - Segment focus

                10.5 Dabur India Ltd.

                                Exhibit 63:  Dabur India Ltd. - Overview

                                Exhibit 64:  Dabur India Ltd. - Business segments

                                Exhibit 65:  Dabur India Ltd. - Key offerings

                                Exhibit 66:  Dabur India Ltd. - Segment focus

                10.6 GlaxoSmithKline Plc         

                                Exhibit 67:  GlaxoSmithKline Plc - Overview

                                Exhibit 68:  GlaxoSmithKline Plc - Business segments

                                Exhibit 69:  GlaxoSmithKline Plc - Key offerings

                                Exhibit 70:  GlaxoSmithKline Plc - Segment focus

                10.7 Henkel AG and Co. KGaA

                                Exhibit 71:  Henkel AG and Co. KGaA - Overview

                                Exhibit 72:  Henkel AG and Co. KGaA - Business segments

                                Exhibit 73:  Henkel AG and Co. KGaA -  Key news

                                Exhibit 74:  Henkel AG and Co. KGaA - Key offerings

                                Exhibit 75:  Henkel AG and Co. KGaA - Segment focus

                10.8 Himalaya Global Holdings Ltd.     

                                Exhibit 76:  Himalaya Global Holdings Ltd. - Overview

                                Exhibit 77:  Himalaya Global Holdings Ltd. - Product and service

                                Exhibit 78:  Himalaya Global Holdings Ltd. - Key offerings

                10.9 Johnson and Johnson Inc.              

                                Exhibit 79:  Johnson and Johnson Inc.  - Overview

                                Exhibit 80:  Johnson and Johnson Inc.  - Business segments

                                Exhibit 81:  Johnson and Johnson Inc.  - Key offerings

                                Exhibit 82:  Johnson and Johnson Inc.  - Segment focus

                10.10 Lion Corp.         

                                Exhibit 83:  Lion Corp. - Overview

                                Exhibit 84:  Lion Corp. - Business segments

                                Exhibit 85:  Lion Corp. - Key offerings

                                Exhibit 86:  Lion Corp. - Segment focus

                10.11 The Procter and Gamble Co.      

                                Exhibit 87:  The Procter and Gamble Co. - Overview

                                Exhibit 88:  The Procter and Gamble Co. - Business segments

                                Exhibit 89:  The Procter and Gamble Co. - Key offerings

                                Exhibit 90:  The Procter and Gamble Co. - Segment focus

                10.12 Unilever Group

                                Exhibit 91:  Unilever Group - Overview

                                Exhibit 92:  Unilever Group - Business segments

                                Exhibit 93:  Unilever Group - Key offerings

                                Exhibit 94:  Unilever Group - Segment focus

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 Market definition

                                11.1.2 Objectives

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 95: Currency conversion rates for US$

                11.3 Research Methodology 

                                Exhibit 96: Research Methodology

                                Exhibit 97: Validation techniques employed for market sizing

                                Exhibit 98: Information sources

                11.4 List of abbreviations        

                                Exhibit 99: List of abbreviations

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