FAIRFIELD, Calif., June 5, 2014 /PRNewswire/ -- As the craft beer movement continues to grow, enthusiasts are finding new ways to celebrate their favorite brews. One of the latest trends lets beer connoisseurs be kids again by pairing beers with candy to highlight flavor. Just as wine and chocolate are soul mates, so too are brews and confections.
Having embraced the craft beer trend earlier this year with the launch of the award-winning world's first beer-flavored jelly bean, Draft Beer Jelly Belly® jelly beans, Jelly Belly Candy Company worked with Jackie Dodd, cookbook author, beer expert and the voice behind The Beeroness blog, to create a lineup of beer and candy pairings just in time for summer parties. Entertain guests and explore new flavors and brews at any beer celebration with seven pairings, including Candy Corn and white ale and Crushed Pineapple Jelly Belly beans and saison.
Draft Beer Jelly Belly jelly beans were recently honored at the Sweets & Snacks Expo with the Most Innovative New Product Award in the non-chocolate category. When Jelly Belly launched the flavor in January, consumer feedback indicated the candy paired well with pretzels. The company liked the idea so much, it offers the combination at its California Tour and Visitor Center.
Additional matchups will be available later this month on TheBeeroness.com. All pairings were developed with Jelly Belly jelly beans and Confections by Jelly Belly®. In addition to Jelly Belly beans, the company makes 75 other delicious confections.
Jelly Belly jelly beans are four calories per bean and are fat free, peanut free, dairy free, gluten free, vegetarian and OU Kosher certified. For additional information, visit www.jellybelly.com. Consumers may contact Jelly Belly Candy Consumer Affairs by calling (800) 522-3267. Connect with on Facebook (www.facebook.com/JellyBelly), Instagram (www.instagram.com/JellyBellyCandyCo) and Pinterest (www.pinterest.com/JellyBelly).
SOURCE Jelly Belly Candy Company