REDWOOD CITY, Calif., Jan. 20, 2015 /PRNewswire/ -- Oracle's Jeb Dasteel, one of the most respected Chief Customer Officers in the world, will speak at the 2015 Summit on Customer Engagement on February 24-25, in Redwood City, Calif.
"We couldn't be more thrilled," says Bill Lee, who produces the Summit. "Jeb is a pioneer in developing the modern position of Chief Customer Officer."
Dasteel, along with keynoter Don Peppers, who launched the entire CRM (customer relationship management) revolution in the 1990s, are part of Lee's larger plan for this Summit.
"Senior executives increasingly understand the importance of customer engagement and customer advocacy to growing the business. But they need for the people who run these programs to speak their language and understand their strategic perspectives. Jeb, Don and myself will provide that language and perspective in ways that no other event can match," said Lee, the leading expert in the field of customer engagement.
Dasteel and Lee will engage in a fireside chat on topics such as:
- The importance of customer advocates and influencers in attracting today's empowered buyer
- The future of this field
- How to position these programs strategically in your firm
- How to communicate their importance to your senior management and measure their effectiveness
The current agenda can be found at http://centerforcustomerengagement.com/event2015/agenda/#jeb
To register for the conference and get the early bird discount of $200, click here by January 30.
"An especially important issue is keeping these programs innovative, especially with today's increasingly self-empowered buyer. Jeb and I will let the conversation go where it will," says Lee. "And there will be plenty of time for audience interaction with Jeb."
In addition to top thought leaders in the field, the Summit will feature breakout sessions by leading practitioners in customer advocacy and engagement from firms like IBM, Citrix, Salesforce.com and several others.
"We'll also offer a selection of deeper dive workshops from top subject-matter experts in the field," says Lee.
For more information, please contact Bill Lee at +1 469-726-2651.
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
For information, go to http://centerforcustomerengagement.com/event2015/.
About Bill Lee
Lee is the foremost authority in the world on customer advocacy and engagement. He is founder of the Center For Customer Engagement, author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012), and is sought out and quoted by major media outlets, such as The Wall Street Journal, Fast Company, Forbes Online, CRM Magazine and Rain Today.
Bill has spoken to audiences for the American Marketing Association, the Business Marketing Association, the International Advertising Association (IAA), Forrester Research, and others.
His article for the Harvard Business Review (HBR) Blog Network, Marketing is Dead, received more than 700 comments and 4,000 recommendations on HBR's Facebook page.
SOURCE Bill Lee