NEW YORK, July 1, 2015 /PRNewswire/ -- Marketing Management Analytics (MMA), a leader in helping Fortune 500 companies leverage predictive analytics to plan, execute, forecast and optimize their marketing, pricing, product innovation and brand portfolio investments, today announced the hiring of Patrick Moriarty, PhD, as Senior Vice President, General Manager.
Patrick Moriarty joins MMA's management team working in MMA's Chicago office where he will take on the General Manager role working to build MMA's team and clients' businesses in the Midwest and western areas of the US. Patrick brings a powerful combination of analytic consulting and digital expertise to the company. In his role, in addition to providing high-value consulting and insights, he will help shape the MMA digital innovation and acquisition agenda as the company continues to drive its leadership position in digital, social and mobile media.
Patrick brings almost 20 years of leadership & consulting expertise using quantitative analysis and decision insights to guide companies toward improving marketing productivity. Throughout his career, he has served as a thought leader for delivering strategic insights on digital media, marketing and consumer behavior. Additionally, he has spearheaded the development of several innovative methods for evaluating the effectiveness of marketing activities to understand consumer response and ROI.
Moriarty comes to MMA after roles as Director at Deloitte Digital, Executive & Portfolio Leader at IRI Analytics and SVP at OTX where he was a leader in the Media and Marketing Sciences divisions. In these roles, Patrick worked with a diverse set of leading companies across a variety of verticals including Coca-Cola, PepsiCo, Kraft, Time Warner, Disney, News Corp, GroupM and McKinsey & Company, to provide strategic guidance on media and marketing based on leading edge analytical insights.
"We must be the 'point of the spear' when it comes to understanding and driving value in digital analytics", said Doug Brooks, EVP at MMA. "Moreover, we also must provide client executives with senior leadership that can help them incorporate and act on the rapidly evolving trends related to digital, social and mobile media. Patrick has a rare blend of proven consultative experience, analytics and a bias toward creating value that will enable our clients to gain real advantages in the marketplace."
Patrick has been a speaker at numerous marketing events & conferences and has contributed to features on ABC World News Tonight, NPR and The Financial Times. His thought leadership efforts have been recognized with awards from Accenture, the ARF and AMA.
He obtained his Ph.D. in International Political Economy from Rice University and holds a BA in Political Science and Economics from Virginia Commonwealth University.
"I am very pleased to be working with Patrick again," said Patrick Cummings, CEO of MMA. "He has consistently been on the cusp of marketing and media innovation and making sure that his clients benefit from it. In the rapidly changing space of marketing and commercial effectiveness you are either evolving or you are falling behind. Having progressive, innovation minded leaders like Patrick will ensure MMA stays at the forefront of the pack."
Marketing Management Analytics is a unit of the global custom market research and analytic company Ipsos. MMA provides leading data management and predictive analytic solutions and services for companies with brands in industries that include pharmaceuticals, retail, restaurants, durable goods, financial services, automotive, telecommunications, media & entertainment and consumer products. Find more information about MMA.
SOURCE Marketing Management Analytics