AVON, Ohio, April 9, 2019 /PRNewswire/ -- Black Fin, a digital marketing agency specializing in online marketing and brand building for law firms, knows how to stay in tune with industry changes. More specifically, it has already predicted what waits for marketers and anyone trying to boost their online presence in 2019.
For those who would like a glimpse into the future, Black Fin released its 2019 Law Firm Marketing Report, which outlines everything from marketing trends to SEO changes to be aware of this year.
SEO is critical, especially in the highly competitive area of law. Regardless of which area of law a firm focuses on, it will have dozens of other firms locally competing for business from the same clients. When the demand is so high, a law firm needs to set itself apart with superior SEO strategies, content writing, social media marketing and a well-optimized website.
"Every law firm needs an SEO game plan to succeed," says Black Fin CEO Gerrid Smith. "Without a team of professionals who are continuously staying on top of the trends and making predictions, a law firm can quickly fall behind the competition."
For Black Fin, it is more than just average analytics and tracking performance. Instead, it pursues SEO strategies that are in-tune with future predictions. Its goal is to not only raise clients to the top of the search engine results page (SERPs) but keep them there despite SEO industry changes.
Just a few changes for 2019 that law firms can anticipate include the rise of mobile indexing. More users are on their smartphones, searching the internet for local law firms, information and more. Google has already started its process of migrating their sites to mobile-first indexing. This means if a law firm has not already prepared its mobile-friendly SEO strategy, it is falling behind.
Now is the time for law firms to ensure they have a mobile-responsive website, mobile search-related headers and tags, and an understanding of how the search engine spider crawls and assesses mobile pages.
Page speed is another SEO trend. Google is putting more emphasis on how quickly web pages load, and if a firm's page takes too long or has poor page insight scores, it could impact their SERPs.
Black Fin's full report details all of the upcoming changes for 2019, including those that require law firms to start implementing new techniques now. Law firms worried about their rankings or looking to improve are encouraged to reach out to a local SEO firm dedicated to practicing attorneys, like Black Fin, to prepare for the Google changes ahead.
About Black Fin: Black Fin started with a single mission of helping local and nationally recognized law firms build their presence online. It grew from a single person to a team of 20 passionate digital marketers, and now it has over 96 collective years of SEO experience behind every project. For those interested in what Black Fin has to offer, visit its website for a consultation.
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SOURCE Black Fin