NEW YORK, Dec. 15, 2016 /PRNewswire/ -- ROKT, the transaction marketing company, today announced two senior management appointments. Anthony "Ant" Hearne has been named its Global Chief Marketing Officer (CMO) and Geoff Smith CMO for the Americas. Both are newly created roles, signifying the company's investment in continuing rapid global growth.
Hearne will report to Bruce Buchanan, ROKT's CEO, and join the company's executive committee. Smith will be a key member of the new global marketing team, and join the company's leadership team.
"Ant has built an enviable career with a unique mix of strategy and creativity, importantly, with a focus on delivering real results," Buchanan said. "We are looking forward to how Ant will accelerate our success at ROKT. "
Hearne comes to ROKT from Outbrain, the content discovery platform, where he served as Vice President of Global Marketing. Prior to that role, Ant spent 4.5 years as its Regional Director of Asia for Outbrain, where he founded, and then built, the business throughout the region from its Singapore office. Before Outbrain, Ant has had a long career as a senior marketer in tech, telco and media at News Corp, SingTel Optus, Virgin Mobile and Sony.
"It is an honor to join as ROKT's Global CMO at this exciting time. Every business needs to understand e-commerce in the current digital world in which we live," Hearne said. "ROKT is uniquely positioned to super-charge businesses through customer acquisition and optimization of the e-commerce experience. I can't wait to be part of ROKT's journey as we become ubiquitous with best practice e-commerce."
Region of Great Opportunity
"The Americas offers ROKT a significant growth opportunity," Buchanan said. "The business in this region has grown by a factor of 8X in a 12-month period and we expect to accelerate that even faster with these key appointments. Smith's credentials and experience will be of tremendous value as we continue our rapid growth in the world's largest market."
Smith has a passion for designing and implementing innovative ROI-focused programs that create and foster client relationships in a way that helps a sales organization move opportunities further and faster through the sales cycle. "ROKT has produced a set of unique and powerful solutions that serve advertisers and e-commerce operators," Smith said. "I am very excited to join ROKT and grow its business in the Americas region."
Before joining ROKT, Smith was CMO at CrowdTwist, a provider of multichannel loyalty and engagement solutions. Prior to that he was Vice President of Marketing at Epsilon, a data-driven marketing company.
Hearne and Smith will be based in the company's New York office.
ROKT brings significant upside to e-commerce site owners and businesses wanting to rapidly acquire new customers, with its innovative method that connects customers to advertisers with referrals from the world's leading online brands. ROKT's transaction marketing is built on its versatile platform that lets advertisers connect with customers when they're most receptive, just when they've made an online purchase with a trusted brand.
ROKT has offices in New York, Los Angeles, London, Sydney, Auckland Melbourne, and Singapore as well as a presence in Auckland. For more information, please email firstname.lastname@example.org or visit ROKT.com
ROKT and the ROKT logo are trademarks of ROKT Pte. Ltd. Other marks belong to their respective owners.
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